Senior Director, Product Marketing

Jasper

. Own and evolve Jasper's product narrative, connecting its platform, services, and solutions to customer needs and market opportunities .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $198,000 - $247,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in product marketing for B2B enterprise SaaS, with a strong focus on developing high-performing teams and executing go-to-market strategies. Capable of translating complex product capabilities into compelling narratives and positioning for diverse stakeholders.

Highest-signal resume keywords

12+ Years Product Marketing Experience3+ Years Leading Product Marketing TeamsStrong Product Marketing CraftExcellent Writing And Presentation SkillsCustomer-Centered Approach

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-To-Market StrategyPositioning And MessagingMarket ResearchData AnalysisCross-Functional CollaborationLaunch ManagementCustomer InsightsAI FamiliarityPricing And Packaging

Soft Skills

LeadershipCoachingCuriosityJudgmentCommunication

Tools & Technologies

AI PlatformsMarketing Workflows

Industry Keywords

B2BEnterprise SaaSDemand GenerationSales EnablementAnalyst Relations

About the role

Key responsibilities & impact

Own and evolve Jasper's product narrative, connecting its platform, services, and solutions to customer needs and market opportunities
Shape differentiated positioning and messaging across launches, sales conversations, and digital experiences
Lead, coach, and develop a team of product marketers
Set product marketing priorities and establish a collaborative operating rhythm
Partner with Product on roadmap, pricing, packaging, and go-to-market decisions
Lead cross-functional launches across Product, Marketing, Sales, and Customer Success
Develop industry and use-case programs with Demand Gen, Sales, and Services
Guide product messaging across the website and key customer touchpoints
Partner with Enablement and Sales on narratives, customer proof, and resources for discovery, demos, and value-based selling
Own analyst relations strategy and program, including analyst relationships, briefings, research evaluations, and market positioning
Use customer feedback, field insights, and commercial-impact measures to improve messaging, launches, and go-to-market programs

Requirements

What you’ll need

12+ years of product marketing experience in B2B enterprise SaaS
3+ years leading product marketing teams
Track record of developing high-performing teams and building strong cross-functional relationships
Strong product marketing craft, including translating complex capabilities into distinctive positioning and stories for enterprise buyers
Ability to connect strategy with execution, apply sound judgment, and guide teams through competing priorities
Experience bringing platform products or multiple solutions to market and supporting growth through launches and sustained go-to-market programs
Excellent writing and presentation skills
Ability to engage executives, customers, analysts, and colleagues across functions
Customer-centered, commercially minded approach using research and data
Curiosity about AI and the future of marketing
Familiarity with AI platforms, marketing workflows, and pricing or packaging is valuable

Benefits

Comp & perks

Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
401(k) program with up to 2% company matching
Equity grant participation
Flexible PTO
FlexExperience budget ($900 annually)
FlexWellness program ($1,800 annually)
Generous budget for home office set up
$1,500 annual learning and development stipend
16 weeks of paid parental leave