Senior Manager, Customer & Experiential Marketing

Jasper

. Own Jasper’s customer story pipeline from sourcing through legal and brand approval to publication .

Posted 10/22/2026full-timeRemote • United StatesSenior💰 $160,500 - $194,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer marketing and advocacy, with a strong focus on content creation and stakeholder engagement. Proficient in utilizing AI for content production and measurement, while effectively collaborating across teams to drive customer insights and program success.

Highest-signal resume keywords

Customer Marketing ExperienceContent Marketing ExpertiseAI Utilization for Content ProductionMeasurement Fluency with Usage DataCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Story DevelopmentContent CreationProgram ManagementData AnalysisEditorial Skills

Soft Skills

Strong CommunicationStakeholder ManagementLeadership

Tools & Technologies

Martech ToolsAI Tools

Industry Keywords

B2B SaaSEnterprise ExperienceAnalyst RelationsCustomer AdvocacyExecutive-Level Programs

About the role

Key responsibilities & impact

Own Jasper’s customer story pipeline from sourcing through legal and brand approval to publication
Publish four customer stories per quarter and build a bench of referenceable accounts
Own the reference database and matching process for Sales and Customer Success
Recruit, brief, and prepare customers for analyst evaluations, research, and press
Use AI for first drafts, transcript synthesis, and asset variants
Own the byline, webinar, podcast, and joint-session calendar
Partner with Content & Communications and agencies to publish on schedule
Supply customer insights and story material to the community hub and self-paced learning team
Run four User CABs and two Executive CABs annually
Design sessions, run-of-show, speaker recruitment and preparation, content, and post-event asset capture
Program for 30-40 practitioners from Top 100 and strategic accounts
Develop customer on-site workshop programming with Customer Success
Create content for trends dinners and customer webinars
Deploy proof assets and customer champions across pre-sale and post-sale programs
Design cross-pollination between experiential moments and prospect/customer conversations
Identify notable account activity before renewal conversations
Measure product behavior change at 90 days and pre/post usage deltas
Report quarterly on account coverage, stakeholder depth, GRR, expansion and services pipeline, and advocacy conversion
Partner with Marketing Operations and Revenue Operations on the scorecard and advocacy definitions

Requirements

What you’ll need

8-12 years in customer marketing, advocacy, content marketing, or communications at a B2B SaaS company, with meaningful enterprise experience
Portfolio of customer stories sourced and shepherded through enterprise legal, brand, and communications approval
Experience running a high-touch, executive-level in-person program, such as an advisory board, customer council, or summit
Strong writing and editorial instincts
Comfort with senior stakeholders, from CMO-level customers to company executives
AI-forward operating style and experience using AI to remove production work
Measurement fluency with cohort comparisons, usage data, and attribution
Cross-functional credibility with Sales and Customer Success
Familiarity with martech or AI category and experience with analyst relations
Must be located in the continental United States
Must be legally eligible to work in the United States
Role requires at least two years of valid U.S. work authorization

Benefits

Comp & perks

Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
401(k) program with up to 2% company matching
Equity grant participation
Flexible PTO
FlexExperience budget ($900 annually)
FlexWellness program ($1,800 annually)
Generous budget for home office set up
$1,500 annual learning and development stipend
16 weeks of paid parental leave