Ads Strategist – Creative & Performance

Jello Digital

. Set the strategy for each account, including offer angle, audience logic, funnel, and success targets .

Posted 10/28/2026part-timeRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lead generation and high-ticket offer campaigns, with a strong focus on performance metrics such as cost-per-lead and ROAS. Proficient in creative direction and campaign analysis, leveraging data-driven insights to optimize marketing strategies.

Highest-signal resume keywords

Meta Advertising StrategyLead Generation CampaignsPerformance AnalysisCreative DirectionB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupConversion OptimizationData AnalysisCreative WritingPerformance Metrics

Soft Skills

Self-DirectedCreative Instinct

Tools & Technologies

AI Creative ToolsMeta Platforms

Industry Keywords

High-Ticket OffersCost-Per-LeadCost-Per-AcquisitionReturn On Ad SpendEuropean Market

About the role

Key responsibilities & impact

Set the strategy for each account, including offer angle, audience logic, funnel, and success targets
Own creative direction by writing angles and hooks, briefing the design team, and selecting concepts and formats for testing
Analyze performance and decide what to stop, scale, and test next
Handle campaign setup and launches through a streamlined workflow
Work across B2B lead generation, high-ticket offers, demo bookings, and fixed-date conversion campaigns
Achieve cost-per-lead, cost-per-acquisition, and ROAS targets against real revenue
Identify tracking gaps, landing-page friction, and creative fatigue before they affect results

Requirements

What you’ll need

Several years running Meta for performance, with serious spend behind you
Strong creative instinct backed by numbers
Track record with lead-generation and conversion campaigns
High-ticket or B2B experience is a major plus
Solid technical Meta foundations
Current knowledge of what is working on Meta
Self-directed ability to own an account’s direction without day-to-day management
Fluent English
Ability to work within European (GMT–CET) hours
Italian is nice to have
Experience with time-sensitive launches is nice to have
Hands-on use of AI creative tools or experience with an AI-native creative pipeline is nice to have

Benefits

Comp & perks

Fully remote work
Part-time schedule
Flexible hours managed by the freelancer
Workload-based pay that scales with projects
Close support from the marketing manager
Lean team with fast decision-making and direct impact