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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and architecting scalable cross-platform data and marketing technology solutions, with a strong focus on driving value from martech investments. Proficient in data maturity assessments, analytics technologies, and strategic consultation to enhance client capabilities and business outcomes.
Highest-signal resume keywords
Cross-Platform Data ArchitectureGoogle Tag Manager ImplementationCustomer Data Platforms ConfigurationAnalytics Technologies FamiliarityDigital Measurement Excellence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data Maturity AssessmentMarketing Technology SolutionsMeasurement ProgramsServer-Side TaggingMulti-Touch AttributionIncrementality TestingMobile Measurement PlatformsAnalytics Capability AssessmentROI QuantificationJourney Orchestration
Soft Skills
Strategic ConsultationStakeholder EngagementMentoringTechnical StorytellingBuilding Client Trust
Tools & Technologies
GA4Adobe AnalyticsAmplitudeTealium iQSegmentMParticleAdobe Experience PlatformAppsFlyerGoogle Marketing PlatformAdobe Experience Cloud
Industry Keywords
Digital AgencyConsulting EnvironmentData StrategyPersonalizationAnalytics TrendsPrivacyAI CapabilitiesVendor Partner EcosystemsBusiness DevelopmentClient Solutions
Tech Stack
Tools & technologiesCloudFirebase
About the role
Key responsibilities & impact- Serve as a strategic advisor and technical partner for complex clients
- Drive data maturity and digital measurement excellence
- Facilitate executive and stakeholder discovery workshops
- Assess technology maturity, organizational challenges, and capability gaps
- Identify opportunities across web/app, customer data, personalization, and journey orchestration
- Translate technical findings into business value and actionable recommendations
- Develop strategic roadmaps aligned with client business objectives
- Quantify solution value through ROI, efficiency gains, and accelerated time-to-market
- Architect cross-platform solutions within the marketing technology ecosystem
- Deliver business cases, architectural diagrams, whiteboarding, and integration concepts
- Collaborate with partnership sellers, account managers, and technical SMEs
- Support business development through technical storytelling and solution positioning
- Advise on partnership licensing and growth opportunities
- Build client trust through strategic consultation and thought leadership
- Track analytics technologies, privacy, AI capabilities, and digital experience trends
- Create reusable frameworks, business case models, and discovery approaches
- Mentor, upskill, and share knowledge with teammates
- Partner with pitch and sales teams to secure new business and expand existing partner scope
- Establish trusted relationships with client stakeholders and deliver analytics capability assessments
- Define and execute phased data maturity roadmaps
- Demonstrate efficiency gains for client investments and elevate team capabilities across data strategy and activation
Requirements
What you’ll need- Proven experience designing and architecting scalable cross-platform data and marketing technology solutions, with demonstrated success driving value from martech investments
- Proven track record delivering client solutions within a digital agency or consulting environment
- Deep familiarity with measurement, data collection, and activation programs using GA4, Adobe Analytics, Amplitude, or similar platforms
- Hands-on complex implementation experience with Google Tag Manager, Tealium iQ, or Adobe Data Collection
- Experience collaborating with data engineers and data scientists to mature clients' utilization of marketing and experience data
- Experience with customer data platforms, identity resolution strategy, and hands-on or strategic configuration of Segment, mParticle, or Adobe Experience Platform
- Experience with server-side tagging and Conversion APIs (CAPI) preferred
- Understanding of Marketing Mix Modeling, Multi-Touch Attribution, and incrementality testing preferred
- Experience with Mobile Measurement Platforms such as AppsFlyer, Adjust, or Branch, and app analytics via Firebase preferred
- Experience navigating vendor partner ecosystems such as Google Marketing Platform or Adobe Experience Cloud preferred
- Familiarity with Google Marketing Platform, including SA360, DV360, and CM360 preferred
- Comfort working in English on a daily basis
- Legal right to work and remain in the country and location in which the role is advertised
- No visa sponsorship requirement to remain in the country in which the role is advertised
