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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in analytics and digital marketing with a strong focus on measurement design, statistical modeling, and team leadership. Proficient in advanced data analysis techniques and tools, ensuring effective communication and strategic direction for analytics teams.
Highest-signal resume keywords
Analytics LeadershipAdvanced SQLBigQuery OptimizationStatistical ModelingDigital Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Mix ModellingMulti-Touch AttributionIncrementality TestingRegression AnalysisTime-Series AnalysisPythonRGeo TestingAttribution ModelsData Science Models
Soft Skills
CoachingCommunicationJudgmentClient PresentationThought Leadership
Tools & Technologies
Google CloudGA360GA4TableauLooker Studio
Industry Keywords
MartechData MonitoringPrivacy ScoreMeasurement FrameworksMedia Measurement
Tech Stack
Tools & technologiesBigQueryCloudPythonSQLTableau
About the role
Key responsibilities & impact- Establish causation through measurement and marketing science
- Design and run measurement programmes
- Build and defend statistical and data science models
- Set technical direction for analysts and data scientists working on measurement
- Renew GA360 licences for assigned clients
- Identify new Martech opportunities, including EC, COMO, sGTM, o2o, CAPI, VBB, dashboarding, data monitoring, privacy score, measurement frameworks, and advanced measurement consulting
- Contribute to client pitches, project scoping, business growth, and technical partnerships
- Create case studies demonstrating Jellyfish capabilities across industry verticals
- Drive sustainable project profitability and resource efficiency
- Create original thought-leadership content for clients, partners, and prospects
- Coach and empower Analytics team members
- Manage regional commercial metrics, including revenue, profitability, revenue per head, and billability
- Work with advanced Google Cloud and BigQuery data, GA4 raw exports, regression and time-series analysis, Bayesian and causal inference, incrementality testing, geo experiments, holdouts, attribution models, media measurement, Tableau, and Looker Studio
Requirements
What you’ll need- 7+ years of experience in analytics or digital marketing, with at least 5 years in a leadership role in an agency setting preferred
- Demonstrable ability to work across marketing mix modelling, multi-touch attribution, and incrementality
- Experience leading or mentoring analysts or data scientists, including technical review of modelling work
- Advanced SQL and advanced BigQuery, including optimisation of complex queries over raw event data
- Statistical grounding in regression, time series, uncertainty, and model diagnostics
- Experience building models, preferably marketing mix modelling
- Experience designing measurement, including incrementality, geo testing, or holdout design
- Experience with attribution beyond platform defaults, including custom or algorithmic approaches
- Python or R at a working level for modelling
- Media planning and buying or sustained measurement of media performance
- Ability to present and defend methodology to senior client stakeholders
- Judgement to identify when data cannot answer a question and what is required to answer it
- Strong understanding of digital measurement and analysis, including web analytics, app tracking, and audience strategy
- Strong understanding of Google Marketing Platform and associated technologies
- Resume/CV in English
- Comfortable working in English on a daily basis
- Legal right to work and remain in the country and location in which the role is advertised
- Note: traditional degrees are not required; skills and expertise are emphasised
Benefits
Comp & perks- Work remotely for up to 60% of your days
- Flexible working hours between 8am and 6:30pm
- Growth opportunities
- Ability to tailor your work environment
- Inclusive and collaborative workplace
- Global team and client exposure
