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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Programmatic Advertising, including campaign management across various digital platforms and the ability to analyze data for strategic decision-making. Proficient in client communication and collaboration to develop effective advertising solutions.
Highest-signal resume keywords
Programmatic Advertising ExperienceCampaign Management in DSPsAttribution Modelling KnowledgeBusiness Writing SkillsData Analysis and Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Programmatic AdvertisingReal-Time BiddingDisplay AdvertisingVideo AdvertisingCTV Ad FormatsAttribution ModelsData AnalysisMarket InsightsCampaign OptimizationNumerical Detail
Soft Skills
Client CommunicationCollaborationStructured WorkingProblem SolvingAdaptability
Tools & Technologies
Google Marketing PlatformDV360Amazon DSPThe Trade DeskThird-Party Analytics
Industry Keywords
Digital AdvertisingMedia AllocationAdvertiser InvestmentBusiness DevelopmentCampaign Performance
About the role
Key responsibilities & impact- Optimise campaign performance across programmatic platforms
- Develop insights to inform client strategies
- Partner with Business Development to generate strategies for prospective clients
- Interface with clients through written, phone, and in-person communication
- Collaborate across teams to create holistic advertiser solutions spanning the digital spectrum
- Interpret attribution modelling and third-party analytics data
- Engage deal economics, media allocation, and advertiser investment decisions
Requirements
What you’ll need- 2+ years of experience in Programmatic advertising in an agency environment
- Knowledge of real-time bidding, display, video, and CTV ad formats
- Knowledge of demand-side platforms, attribution models, and associated technologies within the Google Marketing Platform
- Expertise managing campaigns in DSPs such as DV360, Amazon, and The Trade Desk
- Experience with numerical detail, analysis, and using data and market insights to inform decisions and develop business strategies
- Business writing skills and ability to produce high-quality documents
- Structured way of working and ability to cope with competing demands
- Ability to experiment with new methods and technologies to solve complex issues
- Resume in English
- Legal right to work and remain in the country and location where the role is advertised
Benefits
Comp & perks- Discretionary annual bonus scheme
- Work remotely for up to 60% of days
- Flexible working hours between 8am and 6:30pm
- Provident Fund (PF) contribution
- Group medical insurance
- Life insurance cover
- Growth-focused workplace
- Ability to tailor the work environment to individual needs