Senior Copywriter

. Create high-quality, performance-driven copy for global brands across channels and formats .

Posted 10/16/2026full-timeNew York City • New York • United StatesSenior💰 $89,664 - $116,563 per yearWebsite

Key responsibilities & impact

Create high-quality, performance-driven copy for global brands across channels and formats
Write and edit audience-first content for digital ads, websites, landing pages, CRM and social
Translate creative briefs, messaging frameworks and strategic direction into compelling copy
Lead copy-focused client discovery and gather tone-of-voice and brand identity materials
Develop content toolkits and sample content
Oversee complex copywriting projects from initiation to completion
Own copy quality, including briefing, writing, editing and quality assurance
Provide guidance and feedback to other copywriters
Use Pencil for AI-enabled copy creation, iteration, optimisation, testing and refinement
Develop copywriting approaches across assets and use cases and share best practices
Contribute to content and creative strategy using audience, cultural, search and performance insights
Analyse copy performance, identify opportunities and inform optimisation
Design AI prompts and use agents or automated workflows to scale multi-step content tasks
Stay current with digital content, AI-enabled creation and the evolving digital landscape
Collaborate with strategists, creatives, media, data and AI specialists

What you’ll need

4+ years’ experience in copywriting
Experience ideally within an agency or across multiple brands and digital channels
Excellent copywriting and editing skills
Portfolio demonstrating strong writing craft and adaptability to different brands, audiences and tones of voice
Experience writing digital formats including paid media, social, CRM, websites and landing pages
Experience translating creative briefs, strategies and messaging frameworks into compelling copy
Strong understanding of audience insight, search and performance data
Experience using GenAI tools in copywriting or creative workflows
Strong prompting skills and curiosity about agents, automated workflows and emerging technologies
Confidence contributing to messaging, content and creative recommendations
Strong client-facing, communication and presentation skills
Excellent attention to detail, organisation and quality control
Experience collaborating across strategy, creative, media, data and specialist teams
Ability to manage complex projects and priorities while delivering high-quality work
Resume in English
Legally authorized to work in the United States
Experience providing feedback, guidance or mentorship to other writers is a plus

Comp & perks