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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Tableau and analytics to drive strategic measurement frameworks and dashboarding solutions. Skilled in collaborating with clients to define goals, KPIs, and data sources while optimizing marketing outcomes through testing and experimentation.
Highest-signal resume keywords
Tableau ProficiencyMeasurement Framework DevelopmentData Source ManagementDigital Activation KnowledgeTesting and Experimentation Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AnalyticsData AnalysisKPI DefinitionDashboarding SolutionsConversion Lift StudiesTest-and-Learn InitiativesData CollectionVisual Design
Soft Skills
Client CommunicationProblem SolvingOrganizational Skills
Tools & Technologies
Business Intelligence ToolsTableau
Industry Keywords
Digital MarketingMarketing AnalyticsData PlanningMarketing Outcomes
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Serve as the point of contact for analytics-related issues
- Work with Data Planning and BI team members on daily marketing analytics enquiries
- Drive the long-term strategic vision for clients' measurement frameworks, testing agendas, and dashboarding solutions
- Clarify client and partner goals and timings to define dashboarding solutions, including data sources, collection, schema, and visual design
- Present the benefits and features of Tableau and other BI tools to prospects and existing clients
- Contribute to collateral and processes that develop the practice and improve the product portfolio
- Define measurement frameworks with appropriate data sources and KPIs aligned to business goals
- Plan measurement proposals, including test-and-learn initiatives, conversion lift studies, and deeper analysis
- Identify opportunities to solve recurring client challenges and improve the product portfolio
Requirements
What you’ll need- Proficiency in Tableau
- 4+ years of working experience
- Experience working with diverse data sources across multiple channels to produce insights
- Proficient knowledge of digital activation and understanding of the levers a digital marketer may pull to influence marketing outcomes
- Experience maintaining an organized and up-to-date pipeline of opportunities combined with a careful approach to process
- Experience delivering lift/testing/experimentation for optimizing creative, media, and other marketing factors
- Resume in English
- Legally authorized to work in the United States
Benefits
Comp & perks- Discretionary annual bonus scheme
- 401k retirement plan
- Healthcare, vision and dental insurance
- Short- and long-term disability and life cover
- Remote work for up to 60% of days
- Flexible working hours between 8am and 6:30pm
- 14 weeks of paid leave for primary caregivers
- 4 weeks of paid leave for secondary caregivers