Senior Retail Media Manager

Jellyfish

. Lead campaign strategy, activation, and performance across multiple retail media networks for a major household brand .

Posted 10/23/2026full-timeNew York City • New York • United StatesSenior💰 $85,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign strategy and performance management across retail media networks, with a strong focus on budget pacing, performance analysis, and client relationship management. Proven ability to lead teams, mentor junior members, and execute complex campaign structures while ensuring quality standards.

Highest-signal resume keywords

Retail Media StrategyWalmart Connect ExpertisePerformance AnalysisBudget ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ArchitectureKeyword StrategyBid StrategyBudget PacingInvoice ReconciliationAnalytical SkillsAdvanced ExcelPerformance ReadoutsClient ManagementRetail Media Measurement

Soft Skills

Organizational SkillsMentoringCommunicationRelationship BuildingProblem Solving

Tools & Technologies

Walmart ConnectTarget RoundelCriteoSkaiPacvueTableauLooker

Industry Keywords

Retail MediaCommerce MediaHome CareHome AppliancesDurable Goods

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead campaign strategy, activation, and performance across multiple retail media networks for a major household brand
Own campaign architecture, keyword and targeting strategy, bid strategy, budget pacing, cross-retailer allocation, performance analysis, and tentpole planning
Translate retailer-specific results into portfolio-level budget recommendations, incrementality perspectives, and category and competitive context
Lead weekly and monthly client forums, present performance and recommendations, flag risks, and follow through on commitments
Own pacing, spend caps, flight dating, billing reconciliation, and discrepancy escalation
Lead make-good and credit conversations with retailer partners
Build relationships with Walmart Connect, Roundel, and Criteo partner teams
Manage, develop, coach, and quality-check Associates and Senior Associates
Document campaign structures, naming conventions, QA checklists, and optimization cadences
Set quality standards for internal and offshore execution partners
Contribute to annual and quarterly planning, product launch support plans, and test-and-learn roadmaps

Requirements

What you’ll need

5+ years in retail media or commerce media, with hands-on, in-platform ownership of self-service retail media networks
Demonstrated depth in Walmart Connect and/or Target Roundel (TPA / self-service)
Experience across two or more of Walmart Connect, Target Roundel, and Criteo is a significant advantage
Strong command of pacing, caps, flighting, invoice reconciliation, and spend or billing discrepancy resolution
Experience leading performance readouts, defending recommendations, and managing client expectations
Experience managing, mentoring, or directing junior team members
Proven self-direction at a senior level
Exceptional organizational command across campaigns, budgets, timelines, and client deliverables
Advanced Excel and analytical skills
US-based with availability to work core US business hours; Central or Eastern time zone preferred
Familiarity with Skai, Pacvue, or similar platforms is an advantage
Experience with Walmart Connect or Roundel during major tentpole events is an advantage
Experience with retailer credit and make-good processes or platform outage remediation is an advantage
Experience with distributed or offshore execution teams is an advantage
Experience with Tableau or Looker is an advantage
Category experience in home care, home appliances, or durable goods is an advantage
Familiarity with retail media measurement nuances is an advantage