Senior Retail Media Manager

Jellyfish

. Lead campaign strategy, activation, and performance across multiple retail media networks for a major household brand .

Posted 10/23/2026full-timeNew York City • New York • United StatesSenior💰 $85,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading retail media campaign strategies, managing budgets, and optimizing performance across multiple platforms. Proven ability to mentor junior team members and effectively communicate with clients while navigating complex retail media landscapes.

Highest-signal resume keywords

Retail Media StrategyBudget ManagementClient-Facing CommunicationTeam ManagementAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ArchitectureKeyword StrategyBid StrategyPerformance AnalysisBudget PacingInvoice ReconciliationAttribution MeasurementAdvanced Excel SkillsRetail Media Networks OwnershipData Visualization

Soft Skills

Organizational SkillsRelationship BuildingCoachingPresentation SkillsProblem-Solving

Tools & Technologies

Walmart ConnectTarget RoundelCriteoSkaiPacvueTableauLooker

Industry Keywords

Retail MediaCommerce MediaHome CareHome AppliancesDurable GoodsIncrementalityCross-Retailer AllocationPerformance ReadoutsClient StakeholdersOptimization Cadences

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead campaign strategy, activation, and performance across multiple retail media networks for a major household brand
Own a multi-retailer portfolio spanning Walmart Connect, Target Roundel, Criteo, and Home Depot's Orange Apron Media
Own campaign architecture, keyword and targeting strategy, bid strategy, budget pacing, cross-retailer allocation, performance analysis, and tentpole planning
Translate retailer-specific results into portfolio-level budget recommendations, incrementality perspectives, and category and competitive context
Set agendas, present performance and recommendations to client stakeholders, flag risks early, and follow through on commitments
Manage pacing, spend caps, flight dating, billing reconciliation, discrepancies, retailer outages, attribution gaps, make-good, and credit conversations
Build relationships with retailer partner teams to unlock betas and resolve issues
Manage and develop Associates and Senior Associates; delegate, review, quality-check, coach, and provide feedback
Document campaign structures, naming conventions, QA checklists, and optimization cadences
Set quality standards for offshore execution partners
Contribute to annual and quarterly planning, product launch support plans, and test-and-learn roadmaps

Requirements

What you’ll need

5+ years in retail media or commerce media, with hands-on, in-platform ownership of self-service retail media networks
Demonstrated depth in Walmart Connect and/or Target Roundel (TPA / self-service); Criteo self-service is a strong complement
Broader retail media experience across networks such as Amazon Ads, Instacart, Kroger Precision Marketing, CitrusAd, or Home Depot's Orange Apron Media is welcome and valued
Strong command of budget management fundamentals: pacing, caps, flighting, invoice reconciliation, and spend or billing discrepancy resolution
Demonstrated experience owning client-facing communication: leading performance readouts, defending recommendations, and managing expectations under scrutiny
Experience managing, mentoring, or directing junior team members such as Associates or Senior Associates
Proven self-direction at a senior level, with ownership of platforms or workstreams
Exceptional organizational command across campaigns, budgets, timelines, and client deliverables
Advanced Excel and analytical skills
US-based with availability to work core US business hours; Central or Eastern time zone preferred
Familiarity with Skai, Pacvue, or a similar retail media management platform is an advantage
Experience with reporting and visualization tools such as Tableau or Looker is an advantage
Category experience in home care, home appliances, or durable goods is an advantage
Familiarity with retail media measurement nuances, including attribution windows, in-store versus online attribution, and dual-seat or duplication risk