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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in developing culturally relevant social content and campaigns, with a strong ability to mentor junior creatives and collaborate across teams. Proficient in utilizing emerging technologies and platforms to create impactful ideas that resonate with audiences.
Highest-signal resume keywords
10+ Years In AdvertisingSenior Creative Level ExperienceDeep Understanding Of Social PlatformsStrong Conceptual Advertising SkillsExperience With Emerging Creative Technologies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Concept DevelopmentCopywritingScriptwritingPresentation SkillsCultural ObservationSocial Content CreationCampaign DevelopmentCreative FeedbackMentoringPrototyping
Soft Skills
CollaborationCommunicationLeadershipCreativityPersuasiveness
Tools & Technologies
ChatGPTMidjourneyKlingGenAIEmerging Creative Technologies
Industry Keywords
Social MediaDigital MarketingExperiential CampaignsCultural RelevanceInternet CulturePlatform-Specific RulesCreative AgenciesContent CreatorsAudience BehaviorsEmerging Platforms
About the role
Key responsibilities & impact- Develop bold, original ideas across social, campaigns, activations, experiential, digital and emerging platforms
- Create culturally relevant, platform-native social work
- Develop ideas from initial concept through final execution with Creative Directors and wider creative teams
- Create social ideas that earn attention, conversation and cultural relevance
- Translate cultural observations, audience behaviours, platform trends and brand truths into creative ideas
- Identify opportunities for brands to contribute to culture
- Create ideas that start in social and grow into larger executions
- Mentor and inspire junior creatives, designers and content creators
- Provide clear, constructive feedback
- Help build an ambitious, collaborative and quality-focused creative culture
- Educate clients and internal teams on social behaviours, creative opportunities and emerging formats
- Develop concepts, scripts, social formats, treatments, storyboards, copy, creator briefs and presentations
- Use GenAI and emerging creative technologies to explore, prototype and develop ideas
- Prototype ideas independently when useful
- Collaborate with creators, designers, writers, editors, producers and production partners
- Experiment with new tools, formats and production approaches
- Integrate AI and emerging technologies into creative thinking and production
Requirements
What you’ll need- 10+ years within advertising, social or creative agencies, with experience operating at Senior Creative level
- Strong conceptual advertising skills and ability to reduce complicated briefs to simple, powerful ideas
- Deep understanding of social platforms, creators, communities, formats and internet culture
- Experience moving between campaign platforms, activations, experiential ideas and culturally relevant social content
- Deep understanding of TikTok, Instagram, YouTube, Reddit and emerging social platforms
- Experience creating or demonstrating potential to create work capable of competing at the highest creative level
- Experience with platform-specific rules and behaviours
- Ability to articulate ideas simply, write compelling copy and scripts, and build persuasive creative presentations
- Strong presentation experience and ability to sell ideas and defend creative thinking
- Experience using ChatGPT, Midjourney, Kling and other emerging creative technologies
- Resume/CV submitted in English
- Legal right to work and remain in the country and location where the role is advertised
- Comfortable working in English on a daily basis
Benefits
Comp & perks- Discretionary annual bonus scheme
- Work remotely for up to 60% of your days
- Flexible working hours between 8am and 6:30pm
- 14 weeks of paid leave for primary caregivers
- 4 weeks of paid leave for secondary caregivers
- £1000 (or equivalent) towards courses for returning primary caregivers
- Growth and professional development opportunities
- Ability to tailor your work environment to suit your needs
