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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing promotional programs and leading teams to execute marketing initiatives effectively. Proficient in budget management, compliance with regulations, and providing leadership and feedback to ensure program success.
Highest-signal resume keywords
Promotional Program ManagementTeam LeadershipBudget MonitoringOn/Off-Premise MarketingProblem-Solving Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Promotional Material ManagementEvent StaffingPerformance EvaluationMarket AnalysisInventory Management
Soft Skills
Time ManagementOrganizational SkillsConflict ResolutionMultitaskingCommunication Skills
Tools & Technologies
Microsoft OfficeExcelPowerPointWordOutlook
Industry Keywords
Adult Beverage ExperiencePromotional Agency ExperienceClient StandardsSampling ProgramsCompliance with State Regulations
About the role
Key responsibilities & impact- Recruit, train, and lead Promotional Specialists to execute on- and off-premise sampling programs
- Own day-to-day market execution, staffing promotions, coaching specialists, and maintaining client standards
- Act as the local point of contact for client field marketing
- Meet with clients to gather information and report competitive market activity
- Staff on-premise, off-premise, brand, trade, and special events
- Conduct spot checks and debriefings to evaluate execution and program effectiveness
- Provide direction, expectations, feedback, and leadership to Promotional Specialists
- Manage performance issues and conflict resolution for part-time specialists
- Manage promotional material inventories, storage units, equipment, and client assets
- Monitor and audit daily promotional budgets and manage programs within guidelines
- Maintain expense reports, event calendars, execution tracking, records, and inventories
- Share insights and key learnings with Regional Sampling Manager and Directors
- Ensure compliance with state rules and regulations and maintain integrity of reported information
Requirements
What you’ll need- 1-3 years of adult beverage experience preferred
- Familiarity with on/off-premise marketing initiatives
- Prior promotional agency experience preferred
- Strong problem-solving, time management, and organizational skills
- Ability to multitask and meet deadlines
- Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Must be 21 years of age or older
- Must have reliable transportation
- Must have access to a smartphone
- Ability to lift and transport promotional materials and event assets as needed
