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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing promotional programs and leading teams to execute effective marketing initiatives. Proficient in budget monitoring, performance evaluation, and compliance with industry regulations.
Highest-signal resume keywords
Promotional Program ManagementTeam LeadershipBudget MonitoringOn/Off-Premise MarketingProblem-Solving Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Microsoft OfficeEvent StaffingInventory ManagementPerformance EvaluationConflict Resolution
Soft Skills
Time ManagementOrganizational SkillsMultitasking Ability
Tools & Technologies
Smartphone
Industry Keywords
Adult Beverage ExperiencePromotional Agency ExperienceMarket ExecutionClient StandardsCompliance with State Rules
About the role
Key responsibilities & impact- Recruit, hire, train, and lead Promotional Specialists to execute on- and off-premise sampling programs
- Own day-to-day market execution, including staffing promotions, coaching specialists, and maintaining client standards
- Serve as the local point of contact for client field marketing
- Meet with clients, gather product and industry information, and report competitive activity
- Staff on-premise, off-premise, brand, trade, and special events
- Conduct spot checks, debriefings, and audits to evaluate execution and program effectiveness
- Manage performance issues and conflict resolution for part-time specialists
- Manage promotional materials, inventories, storage units, equipment, and client assets
- Provide direction, expectations, feedback, and leadership to Promotional Specialists
- Share insights and key learnings with the Regional Sampling Manager and Directors
- Monitor budgets, expense reports, event targets, and promotional spending
- Maintain calendars, records, inventories, and compliance with state rules and regulations
- Ensure the integrity and accuracy of reported information
Requirements
What you’ll need- 1-3 years of adult beverage experience preferred
- Familiarity with on/off-premise marketing initiatives
- Prior promotional agency experience preferred
- Strong problem-solving, time management, and organizational skills
- Ability to multitask and meet deadlines
- Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Must be 21 years of age or older
- Must have reliable transportation
- Must have access to a smartphone
- Ability to lift and transport promotional materials and event assets as needed