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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing promotional programs, leading teams, and ensuring compliance with industry standards. Proficient in budget management, performance monitoring, and effective communication with clients and team members.
Highest-signal resume keywords
Promotional Program ManagementTeam LeadershipBudget ManagementOn/Off-Premise MarketingProblem-Solving Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Promotional Material ManagementEvent StaffingMarket ExecutionPerformance MonitoringCompliance Management
Soft Skills
Time ManagementOrganizational SkillsConflict ResolutionMultitaskingConstructive Feedback
Tools & Technologies
Microsoft OfficeExcelPowerPointWordOutlook
Industry Keywords
Adult Beverage ExperiencePromotional Agency ExperienceSampling ProgramsClient CommunicationEvent Management
About the role
Key responsibilities & impact- Recruit, train, and lead Promotional Specialists to execute on- and off-premise sampling programs
- Own day-to-day market execution, staffing promotions, coaching specialists, and maintaining client field marketing communication
- Serve as local point of contact for client field marketing
- Meet with clients to gather product and industry information and report competitive activity
- Staff on-premise, off-premise, brand, trade, and special events
- Conduct regular spot checks to ensure quality standards meet client expectations
- Provide direction, expectations, and constructive feedback to improve execution
- Manage performance issues and conflict resolution for part-time specialists
- Manage promotional material inventories, storage units, equipment, and client assets
- Conduct debriefing sessions and share insights with Regional Sampling Manager and Directors
- Monitor and audit Promotional Specialists’ budget spend daily
- Complete expense reports, maintain event calendars, track execution against goals, and manage program budgets
- Ensure compliance with state rules and regulations and maintain the integrity of reported information
Requirements
What you’ll need- 1-3 years of adult beverage experience preferred
- Familiarity with on/off-premise marketing initiatives
- Prior promotional agency experience preferred
- Strong problem-solving, time management, and organizational skills
- Ability to multitask and meet deadlines
- Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Must be 21 years of age or older
- Must have reliable transportation
- Must have access to a smartphone
- Ability to lift and transport promotional materials and event assets as needed