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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing promotional programs and leading teams to execute marketing initiatives effectively. Proficient in budget management, compliance with regulations, and maintaining client relationships in the adult beverage industry.
Highest-signal resume keywords
Promotional Program ManagementClient Relationship ManagementBudget ManagementOn/Off-Premise MarketingTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Promotional MarketingEvent ExecutionPerformance ManagementConflict ResolutionInventory ManagementSpot ChecksExpense ReportingMarket ExecutionCompliance MonitoringData Reporting
Soft Skills
Problem-SolvingTime ManagementOrganizational SkillsMultitaskingCommunication
Tools & Technologies
Microsoft OfficeExcelPowerPointWordOutlook
Industry Keywords
Adult Beverage ExperiencePromotional Agency ExperienceField MarketingSampling ProgramsClient Field MarketingEvent ManagementMarket KnowledgeCompetitive ActivityPromotional MaterialsSpecial Events
About the role
Key responsibilities & impact- Recruit, train, and lead Promotional Specialists to execute on- and off-premise sampling programs
- Own day-to-day market execution, staffing promotions, coaching specialists, and maintaining client field marketing communication
- Act as the local point of contact for client field marketing
- Meet with clients to gather information, maintain product and industry knowledge, and report competitive activity
- Staff on-premise, off-premise, and special events
- Conduct spot checks to ensure quality standards meet client expectations
- Provide direction, expectations, and constructive feedback to improve execution
- Manage performance issues and conflict resolution for part-time specialists
- Manage promotional material inventories and client assets
- Assist with brand, trade, and special events
- Conduct debriefing sessions and share insights with management
- Monitor and audit daily budget spend
- Complete expense reports, manage budgets, maintain event calendars, and track event execution
- Ensure compliance with state rules and regulations and maintain accurate reported information
Requirements
What you’ll need- 1-3 years of adult beverage experience preferred
- Familiarity with on/off-premise marketing initiatives
- Prior promotional agency experience preferred
- Strong problem-solving, time management, and organizational skills
- Ability to multitask and meet deadlines
- Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Must be 21 years of age or older
- Must have reliable transportation
- Must have access to a smartphone
- Ability to lift and transport promotional materials and event assets as needed
