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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing promotional programs, including staffing, training, and executing marketing initiatives while ensuring compliance with regulations. Strong organizational and problem-solving skills are essential for monitoring budgets and improving execution.
Highest-signal resume keywords
Promotional Program ManagementOn/Off-Premise MarketingBudget MonitoringTeam LeadershipConflict Resolution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Promotional Program ExecutionBudget ManagementEvent StaffingPerformance ManagementInventory ManagementMicrosoft ExcelMicrosoft PowerPointMicrosoft WordMicrosoft OutlookProblem-Solving
Soft Skills
Time ManagementOrganizational SkillsMultitaskingCommunication Skills
Industry Keywords
Adult Beverage ExperiencePromotional Agency ExperienceComplianceMarket ExecutionClient Field Marketing
About the role
Key responsibilities & impact- Recruit, train, and lead Promotional Specialists to execute on- and off-premise sampling programs
- Own day-to-day market execution, including staffing promotions, coaching specialists, and communicating with client field marketing
- Serve as the local point of contact for client field marketing
- Gather client product and industry information and report competitive activity
- Staff on-premise, off-premise, and special events
- Conduct regular spot checks to ensure quality standards
- Manage performance issues and conflict resolution for part-time specialists
- Manage promotional material inventories, storage units, client equipment, and assets
- Provide direction, expectations, and feedback to improve execution
- Conduct debriefing sessions and share insights with Regional Sampling Managers and Directors
- Monitor and audit daily promotional budgets and manage program budgets
- Complete expense reports, maintain event calendars and records, and track execution against goals
- Ensure compliance with state rules and regulations and maintain integrity of reported information
Requirements
What you’ll need- 1-3 years of adult beverage experience preferred
- Familiarity with on/off-premise marketing initiatives
- Prior promotional agency experience preferred
- Strong problem-solving, time management, and organizational skills
- Ability to multitask and meet deadlines
- Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Must be 21 years of age or older
- Must have reliable transportation
- Must have access to a smartphone
- Ability to lift and transport promotional materials and event assets as needed
