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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading regional planning and execution of on- and off-premise sampling programs while ensuring compliance with brand guidelines and state regulations. Proven ability to manage field teams, analyze program performance, and identify growth opportunities across multiple markets.
Highest-signal resume keywords
Experiential Marketing ExperienceField Team ManagementData Interpretation SkillsLogistics ManagementStrong Leadership Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
KPI TrackingProgram Performance AnalysisBudget ManagementEvent ManagementInventory Control
Soft Skills
Strong Communication SkillsOrganizational SkillsMotivational SkillsOutgoing Personality
Tools & Technologies
Microsoft OfficeExcelPowerPointWordOutlook
Industry Keywords
On/Off-Premise MarketingBrand Ambassador ProgramsPromotional EventsAdult Beverage ExperienceField Marketing
About the role
Key responsibilities & impact- Lead regional planning, coordination and performance of all on- and off-premise sampling programs across multiple markets
- Coordinate and communicate activity of all JetFuel on- and off-premise sampling programs and resources
- Gather and communicate program/resource performance through KPI tracking and accountability
- Lead local planning, including quarterly planning meetings, bi-weekly team status meetings, and weekly client reports
- Maintain a macro view of activity in key accounts and market territories to identify growth opportunities
- Ensure programming is executed to client standards, brand guidelines, and program specifications
- Ensure regional programs comply with state-specific rules and regulations
- Lead integration efforts with local sales teams across departments
- Track regional budgets across multiple markets
- Oversee and manage Area Managers across the extended territory
- Recruit, onboard, train, coach, and provide performance feedback to Area Managers
- Ensure appropriate staffing levels and coverage across all markets
- Review and approve Area Manager expense reports, timecards, and event recaps
- Consolidate field insights and competitive activity and share key learnings with leadership and client
- Manage POS inventory control and logistics
- Maintain a strong field presence through spot-checking and client support
Requirements
What you’ll need- 3–5+ years of experiential or field marketing experience, including managing field teams across multiple markets; adult beverage experience preferred
- Strong leadership, communication, and organizational skills
- Fun, friendly, and outgoing personality
- Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Strong data interpretation and analytical skills, with the ability to turn program performance into clear insights and recommendations
- Ability to lead teams and motivate staff in fast-paced event environments
- Familiarity with on/off-premise marketing initiatives
- Previous experience in experiential marketing, event management, brand ambassador programs, or promotional events preferred
- Experience managing logistics, staffing, or inventory is a plus
- Ability to travel across the region as needed, including overnight travel
- Must be 21 years of age or older
- Must have reliable transportation
- Must have access to a smartphone
- Ability to lift and transport promotional materials and event assets as needed