Regional Planning & Activation Manager

JetFuel

. Lead regional planning, coordination and performance of all on- and off-premise sampling programs across multiple markets, with a focus on flawless execution and client standards .

Posted 11/5/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading regional planning and execution of on- and off-premise sampling programs while ensuring compliance with client standards and state regulations. Proficient in data interpretation and performance tracking to drive insights and growth opportunities across multiple markets.

Highest-signal resume keywords

Field Marketing ExperienceLeadership SkillsData InterpretationEvent ManagementMicrosoft Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

KPI TrackingProgram Performance AnalysisLogistics ManagementInventory ControlStaffing ManagementBudget TrackingOn/Off-Premise MarketingEvent Asset Transportation

Soft Skills

Communication SkillsOrganizational SkillsTeam MotivationOutgoing Personality

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointMicrosoft WordMicrosoft Outlook

Industry Keywords

Experiential MarketingPromotional EventsBrand Ambassador ProgramsAdult Beverage Experience

About the role

Key responsibilities & impact

Lead regional planning, coordination and performance of all on- and off-premise sampling programs across multiple markets, with a focus on flawless execution and client standards
Coordinate and communicate activity of all JetFuel on- and off-premise sampling programs and resources
Gather and communicate program/resource performance through KPI tracking and accountability
Lead local planning, including quarterly planning meetings, bi-weekly team status meetings, and weekly client reports
Maintain a macro view of activity in key accounts and market territories to identify growth opportunities
Ensure programming is executed to client standards, brand guidelines, and program specifications
Ensure programs comply with state-specific rules and regulations
Lead integration efforts with local sales teams across departments
Track regional budgets across multiple markets
Oversee and manage Area Managers across the extended territory
Recruit, onboard, train, coach, and provide performance feedback and development to Area Managers
Ensure appropriate staffing levels and coverage across all markets
Review and approve Area Manager expense reports, timecards, and event recaps
Consolidate field insights and competitive activity and share key learnings with leadership and client
Manage POS inventory control and logistics
Maintain a strong field presence through spot-checking and client support

Requirements

What you’ll need

3–5+ years of experiential or field marketing experience, including managing field teams across multiple markets; adult beverage experience preferred
Strong leadership, communication, and organizational skills
Fun, friendly, and outgoing personality
Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
Strong data interpretation and analytical skills, with the ability to turn program performance into clear insights and recommendations
Ability to lead teams and motivate staff in fast-paced event environments
Familiarity with on/off-premise marketing initiatives
Previous experience in experiential marketing, event management, brand ambassador programs, or promotional events preferred
Experience managing logistics, staffing, or inventory is a plus
Ability to travel across the region as needed, including overnight travel
Must be 21 years of age or older
Must have reliable transportation
Must have access to a smartphone
Ability to lift and transport promotional materials and event assets as needed