Business Manager

JiffyShirts.com

. Run marketing and business projects influencing Jiffy's P&L and own go-to-market execution for assigned initiatives .

Posted 9/17/2026full-timeIrvine • California • United StatesMid-LevelSenior💰 $140,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in AI-led marketing execution, lifecycle CRM design, and e-commerce business operations. Proficient in managing cross-functional projects, analyzing P&L inputs, and utilizing marketing analytics tools to drive growth and retention.

Highest-signal resume keywords

E-Commerce ExperienceLifecycle CRM DesignP&L AnalysisAI Tooling ProficiencyCross-Functional Project Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Triggered Lifecycle Flow DevelopmentPaid Campaign ExecutionP&L ReadingRequirements WritingNumeric Defensibility

Soft Skills

Excellent Written CommunicationProject Leadership

Tools & Technologies

JiraConfluenceKlaviyoMixpanelSQL

Industry Keywords

Direct-to-Consumer E-CommerceGrowth MarketingBusiness OperationsPromotion ManagementCustomer Acquisition

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Run marketing and business projects influencing Jiffy's P&L and own go-to-market execution for assigned initiatives
Drive AI-led marketing across site, lifecycle, paid, and organic channels
Design complete lifecycle CRM flow specifications, including segments, triggers, cadence, and message outlines
Build and run promotion calendars, including offers, coupon or store-credit mechanics, reminder series, and audience segmentation
Run giveaways and sample programs from specification through readout
Plan and launch paid-media support within existing allocations, covering audiences, creative angles, pacing, and measurement
Manage the weekly creative queue and brief designers, agencies, and production vendors
Review AI-generated copy and imagery and verify claims, pricing, and links before publication
Create site requirements for homepage cards, banners, promotions pages, and pop-ups; confirm launches
Build landing pages, QR-coded inserts, and email banners; support SEO content
Execute repricing across product variants and perform rollbacks when required
Convert approved initiatives into briefs, Jira tickets, business requirements, acceptance criteria, and business cases
Pressure-test assumptions, secure cross-functional commitments, sequence work, and drive initiatives to completion in Jira and Confluence
Provide General Manager with P&L inputs, including promotion costs, store-credit liability, CAC, ROAS, retention, repeat rate, AOV, and promotion margins
Own weekly performance reads for paid media, lifecycle, promotions, deliverability, and own-brand search share
Turn recurring work into saved queries, reusable prompts, or agents
Ensure every initiative has coverage across site, lifecycle, paid, organic/SEO, customer service, partner communications, and measurement

Requirements

What you’ll need

Bachelor's degree required
4 to 8 years in e-commerce, growth, business operations, strategy or consulting, or a general-management track, including direct experience working on an e-commerce business
Hands-on marketing execution: built at least one triggered lifecycle flow (email or SMS) and run at least one paid campaign
Ability to read a P&L, identify revenue and margin levers, and supply promotion, acquisition or retention inputs
Experience briefing and managing at least one designer, agency or production vendor to a delivered result
Experience writing requirements that engineers or an outside vendor built without in-person guidance
Regular use of AI tooling, with at least one reusable workflow built
Numeric defensibility: ability to produce figures from spreadsheets, identify their source, and explain what could make them wrong
Experience carrying at least one cross-functional project to launch where delivering teams did not report to you
Excellent written communication, including delivering inconvenient news to someone senior in one page
Already authorized to work in the United States
Able to work hybrid from the Dallas or Irvine office
Preferred: direct-to-consumer e-commerce experience with multiple product lines on one site, ideally apparel
Preferred: fluency in at least two of Google, Meta, Microsoft or Pinterest Ads; Klaviyo or comparable lifecycle platform; Mixpanel or comparable product analytics; SQL
Preferred: shipped site, landing-page or SEO changes directly
Preferred: experience at a bootstrapped, profitable, or resource-disciplined company

Benefits

Comp & perks

Annual bonus
Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy
401(k)
Annual wellness benefits
Choice of MacBook or PC laptop
Equipment for onsite setup
Annual $200 credit to use on Jiffy's website
Team merch drops
Annual professional development stipend