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Online Marketing Manager – META Ads, Finance & Insurance
Jil Langwost. Develop advertising strategies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing advertising strategies and managing online marketing campaigns for financial, insurance, and real estate sectors. Proficient in audience targeting, performance analysis, and creating effective landing pages and advertisements.
Highest-signal resume keywords
Online Marketing ExperienceFacebook Advertising CampaignsWeb Tracking and Analytics ToolsGerman Language ProficiencyClient Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Advertising Strategy DevelopmentCopywritingLanding Page CreationAudience TargetingKeyword ResearchPerformance OptimizationFacebook Business ManagerAnalytical SkillsCreative Asset DevelopmentCompetitor Research
Soft Skills
Strong Organizational SkillsResults-Driven MindsetExcellent Teamwork SkillsStrong Communication SkillsAttention to Detail
Tools & Technologies
PerspectiveFacebook AdsInstagram AdsWeb Analytics Tools
Industry Keywords
Financial AdvisorsInsurance AdvisorsReal Estate AdvisorsLead GenerationMarketing Funnels
About the role
Key responsibilities & impact- Develop advertising strategies
- Create advertisements, copy, and creative assets
- Set up Facebook and Instagram advertising campaigns for lead generation
- Create landing pages, forms, and thank-you pages using Perspective
- Conduct audience targeting, competitor research, and keyword research
- Provide support, monitoring, and optimization for ads and Facebook Business Manager
- Analyze, monitor, optimize, and report on the performance of online channels and activities using web tracking and analytics tools
- Work closely with agency clients and serve as their direct point of contact for marketing, branding, advertising, landing pages, and funnels
Requirements
What you’ll need- Solid prior experience in online marketing for financial, insurance, and real estate advisors (ideally, you have already managed clients in these sectors)
- Analytical, methodical, and structured approach to thinking
- Strong organizational skills
- Results-driven and solution-oriented mindset
- Excellent teamwork skills
- Confident and professional demeanor
- Independent way of working
- Ability to follow established processes
- Quick learner with the ability to grasp new concepts quickly
- High level of discipline
- Strong communication skills
- Exceptional attention to detail and precision
- Clear, accurate, and error-free written German
Benefits
Comp & perks- Professional development and training
- Company mobile phone
- Free beverages
- Free parking
- Employee mentoring program
- Hybrid work: 3 days on-site and 2 days working from home
- Company bike leasing (JobRad)