Sales Director – Western Region

Jim Peplinski Capital

. Lead JPC’s Western Canada sales team of Business Development Managers, Account Executives and Customer Success Managers .

Posted 10/26/2026full-timeCalgary • CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading B2B sales teams, developing talent, and executing disciplined sales strategies. Proven ability to build long-term client relationships and manage sales pipelines effectively.

Highest-signal resume keywords

B2B Sales LeadershipSales Team DevelopmentCRM ManagementPipeline ManagementClient Relationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExecutionSales ForecastingPricing StrategyDeal StructureOpportunity Pipeline ManagementPerformance Data AnalysisSMART Goals SettingFleet ManagementAutomotive FinanceSpecialty Lending

Soft Skills

Clear CommunicationCollaborationCoachingOwnershipFollow-Through

Tools & Technologies

CRM Software

Industry Keywords

Commercial MarketsIndustrial MarketsWestern CanadaClient ExperienceAccount Management

About the role

Key responsibilities & impact

Lead JPC’s Western Canada sales team of Business Development Managers, Account Executives and Customer Success Managers
Set team direction, coach employees and participate directly in client sales
Hold monthly Personal Improvement 1:1s, set SMART goals and model best-practice sales behaviour
Own regional results, including capital deployed, funded assets and opportunity-pipeline strength
Translate the annual business plan into disciplined sales execution with the Vice President, Sales
Open new client relationships and identify commercial opportunities across Western Canada
Serve as senior point of contact for key regional clients
Gather client feedback, deepen relationships, reinforce JPC’s value and coach proactive account management and renewals
Partner with Credit and Operations on pricing, deal structure and returns
Own regional sales tracking, forecasting and pipeline management
Maintain CRM as the single source of truth and use performance data to improve sales processes
Work with the Sales Director, Eastern Canada to deliver a consistent coast-to-coast client experience

Requirements

What you’ll need

5+ years leading high-performing B2B sales teams in commercial or industrial markets
Record of exceeding targets and developing sales talent
Experience in fleet management, automotive or equipment finance, or specialty lending is a strong asset
Strong network across Western Canada is a plus
Experience building teams and developing strong sellers
Ability to build long-term partnerships based on trust and results
Ability and willingness to prospect and sell directly
Understanding of pricing, deal structure and returns in a profitable book of business
CRM and data-driven sales management, disciplined pipelines and reliable forecasts
Clear communication and collaboration with credit, operations and leadership
Ownership, follow-through and desire to build something lasting

Benefits

Comp & perks

Competitive compensation
Performance bonus
Comprehensive benefits from day one
Capital, credit support and leadership access to compete for and close big deals
Autonomy to shape the Western team, grow the region and create scalable sales processes