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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing operations, project management, and workflow optimization, with a strong focus on A/B testing, SEO, and content marketing strategies. Proven ability to lead teams, manage cross-functional initiatives, and analyze performance metrics to drive actionable recommendations.
Highest-signal resume keywords
Marketing OperationsProject ManagementSEO StrategyEmail Marketing PlatformsTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing OperationsProject ManagementSEOA/B TestingContent MarketingEmail MarketingAnalyticsConversion OptimizationWorkflow OptimizationPerformance Metrics
Soft Skills
CoachingTeam DevelopmentAnalytical SkillsCommunicationCollaboration
Tools & Technologies
CRM SystemsMarketing Automation PlatformsAnalytics ToolsContent Management SystemsProject Management SoftwareWorkdaySharePointBloomgrowth
Industry Keywords
Digital MarketingBrand ManagementMarketing StrategyCross-Functional InitiativesGrowth Opportunities
About the role
Key responsibilities & impact- Support marketing leadership with planning, reporting, resource allocation, forecasting, and strategic recommendations
- Partner with Sales, Client Experience, Talent Acquisition, Operations, and other departments on cross-functional marketing initiatives
- Document testing hypotheses, success metrics, results, and next-step recommendations
- Identify growth, optimization, process improvement, and emerging marketing trend opportunities
- Manage, coach, and develop marketing specialists; conduct performance discussions and balance workloads
- Improve marketing processes, workflows, systems, and documentation
- Monitor team workload and address bottlenecks, resource constraints, and missed deadlines
- Align ongoing marketing activities with active growth campaigns
- Develop and oversee A/B testing across emails, newsletters, landing pages, websites, and marketing funnels
- Prepare performance reports and recommendations for marketing leadership
- Monitor metrics across email marketing, website traffic, content, organic channels, and database engagement
- Ensure marketing tracking, reporting, and documentation standards are followed
- Evaluate and prioritize marketing and creative requests
- Monitor content and marketing plan execution for accurate, timely completion
- Ensure brand consistency across channels, customer touchpoints, and content assets
- Oversee website content updates, maintenance, performance improvements, and optimization
- Lead SEO and AEO strategy across websites, blogs, landing pages, educational content, and digital properties
- Oversee newsletters, nurture campaigns, evergreen email programs, segmentation, and marketing automation
- Manage the marketing calendar and backlog according to business objectives and team capacity
- Maintain a centralized source of truth for marketing initiatives, deliverables, deadlines, ownership, priorities, and status
- Lead ongoing marketing activities across the primary brand and sub-brands
Requirements
What you’ll need- 3-5 years of experience in marketing, brand management, marketing operations, content marketing, digital marketing, or a related field
- Previous experience leading, managing, coaching, or developing team members preferred
- Strong knowledge of marketing operations, project management, and workflow optimization
- Experience managing marketing calendars, deliverables, timelines, and cross-functional initiatives
- Proficiency with email marketing platforms, CRM systems, marketing automation platforms, analytics tools, content management systems, and project management software
- Working knowledge of SEO, AEO, website optimization, content marketing, organic social media, email marketing, and conversion optimization
- Experience developing and maintaining newsletters, automated nurture sequences, segmentation strategies, and marketing automation workflows
- Strong analytical skills with the ability to interpret KPIs, identify performance trends, and create actionable recommendations
- Ability to lead testing and optimization initiatives across marketing channels and assets
- Bachelor's degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience
- Proficiency with Workday, SharePoint, Bloomgrowth, email marketing platforms, CRM and marketing automation systems, analytics tools, CMS platforms, and project management tools
- English and Spanish languages
Benefits
Comp & perks- Great Place to Work Certification every year since 2022
- Remote work opportunity
- Recruiter guidance throughout the application process
- Multiple-stage application support via email and WhatsApp
