Campaign Manager – Growth

Job Duck

. Oversee campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience .

Posted 10/16/2026full-timeRemote • Mexico, Honduras, El Salvador, Colombia, ArgentinaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth marketing and demand generation, with a strong focus on lead generation strategies, campaign management, and performance optimization. Proficient in analyzing campaign performance and implementing data-driven improvements across multiple channels.

Highest-signal resume keywords

Growth MarketingLead Generation CampaignsCampaign ManagementPerformance MeasurementMulti-Channel Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion OptimizationAttribution ModelsMarketing FunnelsA/B TestingCampaign TrackingLead Quality ImprovementPerformance AnalysisBudget ManagementCustomer AcquisitionOptimization Strategies

Soft Skills

Analytical SkillsStrategic ThinkingCommunication SkillsLeadershipCollaboration

Tools & Technologies

WorkdaySharePointBloomgrowthMarketing Automation PlatformsEmail Marketing PlatformsAnalytics ToolsReporting ToolsPaid Advertising PlatformsCRM Systems

Industry Keywords

Demand GenerationCampaign StrategyEvent MarketingLead Generation StrategiesPerformance Marketing

About the role

Key responsibilities & impact

Oversee campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience
Develop comprehensive campaign briefs for execution teams
Define campaign channel strategies aligned with campaign objectives
Track and evaluate event-generated and marketing-generated leads against investment
Own marketing strategy for events and tradeshows, including planning, promotion, lead generation, and follow-up
Develop and test lead generation opportunities, referral programs, partnerships, and growth initiatives
Conduct post-campaign analysis and document results, learnings, recommendations, and successful strategies
Use performance data and testing results to guide investment and resource allocation
Identify and optimize underperforming campaigns, channels, audiences, offers, and funnel stages
Monitor campaign performance and evaluate results against objectives
Oversee paid media strategy and coordinate audience targeting, creative assets, budgets, messaging, and performance expectations
Develop campaign email strategies and coordinate promotional and follow-up communications
Establish lead generation, MGL, conversion, cost, and performance targets before launch
Direct marketing specialists across paid media, email, social media, creative, video, website, and other channels
Translate company growth goals into campaign strategies with audiences, messaging, offers, channels, budgets, timelines, and targets
Maintain the master campaign calendar and prioritize campaign timing
Lead growth campaigns across company brands
Improve lead quality, lead volume, conversion rates, acquisition costs, and marketing contribution
Provide regular reporting on spend, leads, conversions, MGLs, and insights
Develop and oversee A/B testing across advertisements, landing pages, emails, offers, messaging, and campaign assets
Review lead quality and marketing-generated lead performance
Maintain campaign tracking systems, UTM structures, attribution models, and reporting processes
Monitor campaign budgets and spending
Direct campaign-specific creative, social media, website, and video requirements

Requirements

What you’ll need

2–3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related field
Proven track record of developing and managing lead generation campaigns with measurable results
Strong understanding of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead generation strategies
Experience managing multi-channel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketing
Ability to develop marketing strategies aligned with business objectives and performance targets
Experience managing campaign budgets and evaluating performance against spend
Strong analytical skills with the ability to identify underperforming initiatives and implement optimization strategies while campaigns are active
Experience with campaign tracking, UTM management, attribution reporting, and performance measurement
Ability to lead testing, experimentation, and continuous improvement initiatives
Bachelor's degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience
Required tools: Workday, SharePoint, Bloomgrowth, marketing automation platforms, email marketing platforms, analytics and reporting tools, paid advertising platforms, and CRM systems
English and Spanish languages
Availability for 8:30 AM–5:30 PM EST/EDT

Benefits

Comp & perks

Great Place to Work Certification since 2022
Remote work opportunity
Recruiter guidance throughout the application process