Principal Product Designer

John Lewis Partnership

. Set the design vision for loyalty and customer engagement across relevant product teams .

Posted 11/6/2026full-timeLondon • United KingdomLead💰 £64,000 - £96,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading design direction and crafting end-to-end product experiences, with a focus on loyalty and customer engagement. Proficient in utilizing design systems, storytelling, and mentoring to elevate design practices across teams.

Highest-signal resume keywords

End-To-End Product DesignInteraction DesignVisual DesignDesign SystemsMentoring Designers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Design DirectionJourney MappingPrototypingService Design ThinkingAccessible Experience DesignBehavioral Data AnalysisMotion Design

Soft Skills

StorytellingFacilitationInfluencingStakeholder Alignment

Industry Keywords

Loyalty ProgramsCustomer EngagementRetail Sector ExperienceDigital Customer JourneysPersonalization

About the role

Key responsibilities & impact

Set the design vision for loyalty and customer engagement across relevant product teams
Lead complex design challenges to create coherent loyalty and shopping experiences
Shape discovery with Product and UX Research using evidence to challenge assumptions and evaluate solutions
Deliver hands-on design from journey maps and concepts through prototypes and detailed interfaces
Translate long-term vision into achievable improvements with Product and Engineering
Balance customer value, technical constraints, and commercial priorities
Partner with the brand's Design capability to evolve reusable design patterns and improve consistency
Align stakeholders and coordinate design work across teams through storytelling, facilitation, and prioritisation
Mentor designers, lead constructive critiques, and share learnings
Use research and performance data to improve benefit understanding, task completion, reward uptake, and engagement

Requirements

What you’ll need

Proven experience leading design direction across multiple teams and complex initiatives within a large organisation
Evidence of end-to-end product design craft, from early discovery and strategy to delivered interfaces and measurable outcomes
Deep knowledge of interaction and visual design for web and mobile
Systems and service design thinking
Practical expertise in utilising design systems and delivering accessible experiences
Strong storytelling, facilitation, and influencing skills
Proven track record of mentoring other designers and elevating design practice
Experience designing loyalty, rewards, membership, personalisation, or customer engagement propositions is desirable
Retail-sector experience, specifically connecting digital and in-store customer journeys, is desirable
Experience using behavioral data and experimentation is desirable
Experience designing in-store digital products or using motion design is desirable

Benefits

Comp & perks

Hybrid working between the office and home
Flexible or compressed hours, job sharing, or shorter hour contracts where possible
Employee ownership and participation in the Partnership's rewards
Work-life balance support
Pre-employment vetting information and support where required