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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on product-led growth strategies, lifecycle marketing, and data-driven decision-making. Proficient in building scalable systems and optimizing user journeys through experimentation and targeted messaging.
Highest-signal resume keywords
Product-Led Growth (PLG)Lifecycle MarketingCustomer.ioData AnalysisAI Workflows
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingGrowth MarketingLifecycle JourneysExperimentationFeature AdoptionConversion MetricsUser Behavior AnalysisMessaging DevelopmentDashboard CreationQuery Writing
Soft Skills
Clear WritingCollaboration
Tools & Technologies
Customer.ioBrazeAmplitude
Industry Keywords
B2B SaaSSelf-Serve MotionGrowth EngineUser SegmentationResearch Synthesis
About the role
Key responsibilities & impact- Own product marketing for JOIN's product-led motion from first website visit to upgrade
- Own positioning and messaging for JOIN's self-serve plans across DACH, France and Spain
- Plan and run feature launches end to end, including internal briefings, in-app announcements, emails and help content
- Drive feature adoption through in-app guides, onboarding flows and targeted messaging
- Own lifecycle flows in Customer.io for trial activation, conversion, upgrade, retention and win-back
- Run experimentation across the website, sign-up, onboarding and pricing pages, making successful experiments the default
- Build AI-powered systems for behavior-based segmentation, personalized journeys, research synthesis and experiment analysis
- Define and own PLG metrics including activation, feature adoption, trial-to-paid conversion and expansion with the BI team
- Study leading PLG companies and apply relevant practices to JOIN
- Report to the Head of Product and collaborate with Product Managers, Design, UX Research, BI and Engineering
- Set the standard for growth as a senior individual contributor
- Execute go-to-market strategy for core product-led growth initiatives
- Analyze user behavior and optimize the self-serve funnel
- Translate complex product features into compelling messaging for recruitment-platform users
Requirements
What you’ll need- 6+ years in product, growth or lifecycle marketing at B2B SaaS companies, with real time spent in a product-led or self-serve motion
- Experience working at or closely with a PLG company known for its growth engine
- Demonstrated launch, adoption and conversion wins tied to metrics, plus lessons from failures
- Hands-on experience building lifecycle journeys and experiments in tools such as Customer.io, Braze or Amplitude
- Strong data skills, including writing queries or building dashboards, reading funnels and designing experiments with proper sample sizes
- Ability to build scalable systems and avoid repetitive manual work
- Clear, sharp writing in English
- German is a strong plus; French or Spanish is a plus
- Experience using AI workflows or agents for user segmentation, research synthesis, experiment analysis or journey personalization
- Willingness to work in a hybrid model and not seek a fully remote position
Benefits
Comp & perks- 23 vacation days
- Hybrid work model: 3 days office, 2 remote
- 104 days per year remote (post-probation)
- Apple hardware: M3 Pro MacBook Pro
- Team events including brunches, sports activities, and quarterly gatherings in Berlin
- Relocation support including paperwork, travel, and one month of furnished accommodation
- Competitive salary tailored to experience level
- 6 months probation
- 40 hours/week