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Global Marketing Analytics Developer
Joyful Craftsmen. Track and analyze global and regional marketing campaign performance across the full funnel, from initial engagement and MQLs to SQLs, pipeline generation, and closed-won revenue .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing analytics, including the development and maintenance of automated data pipelines using Microsoft Azure Data Factory, and proficiency in SQL and Python for data processing and reporting. Capable of creating interactive dashboards with React.js and implementing backend functionality with Node.js while ensuring data quality across systems.
Highest-signal resume keywords
Microsoft Azure Data FactorySQL Query OptimizationPython DevelopmentREST API IntegrationReact.js Web Application Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLPythonData Pipeline DevelopmentData ModelingREST APIReact.jsNode.jsKPI ReportingData TransformationCampaign Attribution
Soft Skills
Analytical SkillsProblem-SolvingCommunicationCollaboration
Tools & Technologies
Microsoft AzureGitAzure DevOpsSalesforceHubSpotGoogle Analytics 4LinkedIn Ads
Industry Keywords
Marketing AnalyticsMarketing OperationsMQLSQLPipeline GenerationRevenue Analytics
Tech Stack
Tools & technologiesAzureJavaScriptNode.jsPythonReactSQL
About the role
Key responsibilities & impact- Track and analyze global and regional marketing campaign performance across the full funnel, from initial engagement and MQLs to SQLs, pipeline generation, and closed-won revenue
- Support multi-touch and account-level attribution to measure the impact of marketing channels and campaigns on pipeline and revenue
- Develop and maintain KPI reports and dashboards covering conversion rates, pipeline generated and influenced, cost per MQL, and marketing ROI
- Build, deploy, and maintain automated data pipelines using Microsoft Azure Data Factory to integrate and transform data from multiple sources
- Develop and maintain REST API integrations between Azure and Salesforce, HubSpot, Google Analytics 4, and LinkedIn Ads
- Write and optimize complex SQL queries, stored procedures, and data models for reporting and analytics
- Use Python to automate data extraction, transformation, validation, and processing
- Develop interactive, data-driven analytics dashboards and web applications using React.js
- Implement backend functionality and integrations using Node.js
- Maintain data quality and consistency across CRM, marketing automation, and reporting systems
- Use Git and Azure DevOps to manage version control, CI/CD pipelines, and deployment processes
- Translate analytical findings into clear, actionable insights for global and regional marketing stakeholders
Requirements
What you’ll need- At least 3 years of experience in marketing analytics, marketing development, marketing operations, reporting, or a related technical role
- Hands-on experience with Microsoft Azure Data Factory (ADF), including developing, deploying, and maintaining automated data pipelines
- Strong SQL skills, including complex queries, stored procedures, data modelling, and performance optimization
- Strong Python development skills for data extraction, transformation, validation, and automation
- Experience developing REST API integrations between data platforms and marketing or CRM systems
- Familiarity with Azure DevOps, Git, version control, CI/CD pipelines, and deployment processes
- Experience with JavaScript and React.js for developing interactive, data-driven web applications and analytics dashboards
- Experience with Node.js for backend development, REST API integrations, and data processing
- Strong analytical and problem-solving skills, with the ability to translate business requirements into technical solutions
- Understanding of marketing funnel metrics, campaign attribution, and pipeline and revenue analytics
- Strong communication skills and the ability to collaborate with technical and non-technical stakeholders across global teams
Benefits
Comp & perks- 7-month contract
- 40 hours/week
- Freelancer / independent contractor engagement