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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in operational management of advertising campaigns, with a strong focus on analyzing effectiveness and scaling creatives through systematic testing. Proficient in managing paid traffic profitably within the mobile gaming sector, leveraging tools like Google Ads and Meta.
Highest-signal resume keywords
Mobile Gaming User AcquisitionGoogle Ads ManagementMeta AdvertisingCampaign Effectiveness AnalysisCreative Testing and Scaling
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Funnel CalculationARPU UnderstandingRetention AnalysisLTV DynamicsECPM KnowledgeCPI DynamicsCampaign Technical SetupHypothesis-Driven Decision MakingPaid Traffic ManagementSystematic Testing
Soft Skills
OwnershipAnalytical ThinkingDecision Making
Tools & Technologies
Google AdsMetaVideo Networks
Industry Keywords
Mobile GamingAd-Monetized GamesWord/Puzzle GamesLong LTV ProjectsEmerging Ad Networks
About the role
Key responsibilities & impact- Operational management of campaigns
- Funnel calculation
- Technical setup of campaigns
- Analysis of advertising campaign effectiveness
- Running and scaling creatives through systematic testing
- Working with Google Ads, Meta, and video networks
- Making hypothesis-driven decisions and demonstrating ownership
Requirements
What you’ll need- 2+ years in mobile gaming UA
- Experience managing paid traffic profitably
- Strong understanding of ARPU, Retention, LTV, eCPM, CPI dynamics
- Hands-on work with Google Ads, Meta, and Video Networks; Google Ads and Meta are the main priority
- Experience running and scaling creatives via systematic testing
- Previous successful experience in games
- Nice to have: experience with ad-monetized word/puzzle games (IAA/Hybrid)
- Nice to have: experience with long LTV projects (180+ day payback)
- Nice to have: experience testing and scaling emerging ad networks
Benefits
Comp & perks- 18 business days of compensated day-offs
- 8 paid Personal Days a year + 1 day is added every year
- Flexible Public Holidays policy
- 100% Sick Leave compensation
- Payment for wear and tear on equipment while using a personal computer
- Remote work