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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership and coaching abilities to develop multi-level sales teams while driving sales execution and market share growth. Proficient in translating business strategies into actionable sales plans and leveraging analytical skills to monitor performance against KPIs.
Highest-signal resume keywords
Sales GrowthMarket Share ExpansionLeadership DevelopmentRetail Account ManagementBusiness Strategy Translation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ExecutionInventory ManagementData AnalysisPerformance MonitoringProcess ImprovementSales ReportingMarket InsightsKPI ManagementTalent DevelopmentSuccession Planning
Soft Skills
Communication SkillsNegotiation SkillsStakeholder ManagementCollaborationCoaching
Tools & Technologies
Microsoft OfficeSales Reporting ToolsSales Force Automation Systems
Certifications & Qualifications
BA/BS Degree
Industry Keywords
FMCGConsumer ProductsRetailWholesaleRegulated Industry Experience
About the role
Key responsibilities & impact- Lead a regional field sales organization to drive business growth, market share expansion, and sales execution excellence
- Translate company strategy into regional priorities, business plans, and measurable outcomes
- Lead, coach, and develop Division Managers and their teams
- Drive volume growth, numeric distribution, product availability, inventory optimization, and retail execution
- Execute retail, wholesale, and chain account strategies
- Strengthen customer, distributor, wholesaler, retailer, and key business partner relationships
- Monitor regional performance against KPIs and implement corrective actions
- Lead regional planning, change initiatives, continuous improvement, and operational efficiency efforts
- Build leadership capability, development plans, succession planning, and talent pipelines
- Partner with Sales Training, Key Accounts, Marketing, Sales Operations, Finance, People & Culture, and other functions
- Share market intelligence, customer feedback, and field insights to inform commercial strategies
- Ensure adherence to company policies, retail agreements, and legal and regulatory requirements
- Lead or support additional sales projects and initiatives as required by the Retail Sales Director
- Report to the Retail Sales Director
Requirements
What you’ll need- A minimum of a BA/BS Degree is required
- 8–12 years of progressive sales experience within a multinational FMCG, consumer products, or related organization
- Demonstrated experience leading multi-level sales teams, preferably across a geographically dispersed region
- Proven track record of delivering sales growth, market share gains, and profitable business results
- Experience translating business strategy into actionable sales plans, priorities, and measurable objectives
- Strong leadership, coaching, and talent development skills, including experience developing managers and building succession pipelines
- Experience driving sales execution, distribution growth, product availability, inventory management, and selling excellence
- Strong understanding of retail, wholesale, and chain account management
- Experience leading organizational change, improving processes, and strengthening accountability and team performance
- Strong business acumen and analytical skills, with the ability to use sales data, market insights, and KPIs to guide decisions
- Excellent communication, presentation, negotiation, and stakeholder management skills
- Ability to collaborate effectively across functions and influence stakeholders at different organizational levels
- Proficiency in Microsoft Office, sales reporting tools, and Sales Force Automation systems
- Tobacco or other regulated-industry experience is preferred
- Fluent in English, with excellent verbal and written communication skills
- Must reside within the assigned region
Benefits
Comp & perks- Annual Performance-based Bonus
- Employee Stock Purchase Plan
- Personal Development Programs
- Medical, Dental & Vision Plan for employees and family members
- Life Insurance
- Matching 401(K)
- Paid Time Off (PTO)
- Paid Family Leave (20 weeks)
- Short-Term & Long-Term Disability
- Education/Tuition Assistance
- Volunteering Activities
- Employee Assistance Program (counseling services for employees and family members)