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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in user acquisition analytics, including mobile analytics, attribution, and performance marketing. Proficient in designing A/B tests and interpreting complex data to provide actionable insights for growth strategies.
Highest-signal resume keywords
User Acquisition AnalyticsMobile AnalyticsA/B TestingSQLPerformance Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User AcquisitionPerformance Marketing AnalyticsAttributionConversion EventsData AnalysisAcquisition FunnelsRetention CohortsUnit EconomicsSQLPython
Soft Skills
Clear CommunicationIndependent PrioritizationConstructive Challenge
Tools & Technologies
AppsFlyerAdjustBI ToolsSpreadsheets
Industry Keywords
Digital Consumer BusinessPaid Acquisition ChannelsKPI DefinitionsCTV App MeasurementASOCRMLifecycle Analytics
Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Analyse user acquisition performance across channels, markets and audiences, and recommend where to scale, adjust or stop spending
- Develop the attribution approach and interpret MMP and ad platform reporting
- Work with BI and technical teams to define conversion events, validate tracking and resolve data discrepancies
- Lead analytical requirements and validation while technical teams own implementation
- Analyse acquisition cohorts, activation, retention, subscription conversion and revenue alongside LTV, CAC, ROAS and payback periods
- Make assumptions explicit and use findings to guide acquisition and bidding targets
- Design and evaluate A/B tests, holdouts and incrementality tests with the marketing team
- Distinguish attributed conversions from incremental impact and turn findings into practical recommendations
- Build benchmarks, forecasts, dashboards and efficient reporting to guide planning, budgets and growth targets
- Work with BI to keep KPI definitions consistent and data reliable
- Support selected client campaign analyses and communicate findings clearly to stakeholders
- Partner with marketing, campaign, product and Business Intelligence teams to support growth across JustWatch TV and the streaming guide
Requirements
What you’ll need- At least 3 years of experience in user acquisition or performance marketing analytics, ideally in an app, subscription or digital consumer business
- Strong understanding of mobile analytics, including attribution, conversion events, measurement limitations and discrepancies between data sources
- Understanding of paid acquisition channels such as Meta, TikTok and Google, their optimisation goals and performance metrics
- Experience analysing acquisition funnels, retention cohorts and unit economics to assess user value beyond installs or initial conversions
- Confident working with spreadsheets, BI tools and data from multiple sources
- Ability to turn complex findings into clear recommendations, challenge assumptions constructively and prioritise independently
- Excellent written and spoken English
- Hands-on experience with mobile measurement partners such as AppsFlyer or Adjust
- Experience designing and evaluating A/B tests, holdouts or incrementality tests
- SQL or Python
- Experience with CTV app measurement, ASO or CRM and lifecycle analytics
- German language skills
Benefits
Comp & perks- An open-minded, international team that enjoys collaborating to reach shared goals
- Meaningful work, opportunities for personal growth and the chance to make a lasting impact
- A permission-less environment where you can take ownership and focus on delivering value without unnecessary complexity
- Trust in your expertise and judgement, with room to improve how we work and bring new ideas
- A collaborative and supportive environment that helps you achieve your personal and professional goals
- A flexible hybrid working environment, with no requirement to come to the office