Brand Manager

K3 Advisory Group

. Lead brand coordination and go-to-market activity for K3's Restructuring & Insolvency vertical and the KR8 Advisory brand .

Posted 11/4/2026full-timeManchester • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management and go-to-market strategies, with a strong focus on demand generation, stakeholder engagement, and compliance with insolvency regulations. Proven ability to coordinate multi-channel marketing initiatives and deliver performance insights.

Highest-signal resume keywords

Brand ManagementGo-To-Market StrategyDemand GenerationStakeholder Relationship ManagementInsolvency Licensing Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PlanningMarketing Plan DevelopmentRelationship MarketingPerformance ReportingCRM TrackingABM StrategyEvent CoordinationContent Calendar ManagementMarket Insight DevelopmentROI Management

Soft Skills

Commercial MindsetStakeholder ManagementCollaborationAnalytical ThinkingCommunication

Tools & Technologies

CRM SystemsEmail Marketing PlatformsSocial Media Management ToolsPerformance Reporting ToolsContent Management Systems

Industry Keywords

InsolvencyProfessional Body ComplianceConfidentialityInformation BarriersDemand Generation Strategies

About the role

Key responsibilities & impact

Lead brand coordination and go-to-market activity for K3's Restructuring & Insolvency vertical and the KR8 Advisory brand
Coordinate brand planning, go-to-market delivery and stakeholder management for the vertical
Build marketing plans that drive authority, demand generation, engagement, new opportunities and profile growth
Coordinate discipline specialists across PR, SEO, content, paid media and creative to deliver on-brand execution
Drive brand reach, demand generation, referrer engagement and revenue performance
Own the R&I Category Framework and ensure programmes trace back to its components
Coordinate MDs, named experts, BDM, Group Sales and Growth Operations
Build and own annual and quarterly R&I marketing plans
Run coordinated channel programmes including PR, thought leadership, LinkedIn, newsletters, distress reports, events, roundtables and panel strategy
Position MDs and experts as commercial distribution assets and run the editorial board and PR programme
Deliver relationship demand programmes including named-account ABM, sector plays, webinars/CPD and roundtables
Identify cross-sell and reciprocity opportunities
Ensure marketing complies with insolvency licensing, professional body, confidentiality and information-barrier requirements
Own value propositions, USPs, ICPs and media target lists
Source award entries, sponsorships and professional association opportunities
Manage sales-led spot initiatives and CEO/R&I newsletters
Coordinate content calendars, case studies, sector thought leadership and distress reports
Manage brand suppliers, contracts, renewals and investment performance
Coordinate monthly MD board packs and performance reporting
Monitor media and competitors to develop insights for campaigns
Measure demand generation, brand/PR, digital, partner, revenue and stakeholder performance

Requirements

What you’ll need

Commercially minded Brand Manager experience
Experience coordinating brand planning and go-to-market activity
Ability to manage stakeholder relationships across MDs, named experts, BDM, Group Sales, Growth Operations and channel leads
Ability to build annual and quarterly marketing plans
Experience with relationship marketing, demand generation and referrer-led marketing
Ability to manage PR, thought leadership, LinkedIn, email newsletters, reports, events, roundtables and panel strategies
Experience with named-account ABM, sector plays, webinars/CPD and roundtables
Ability to manage CRM tracking and reporting for referral volume, conversion and repeat referrals
Knowledge of insolvency licensing and professional body requirements, confidentiality and information barriers
Ability to manage suppliers, contracts, ROI proformas and renewals
Experience preparing performance reports and MD board packs
Ability to monitor media and competitors and develop market insights

Benefits

Comp & perks

Hybrid workstyle: 3 days a week in the Manchester office and 2 from home
Occasional travel to other sites or events may be required