Growth Marketing Manager, ASO

Kabam

. Unify ASO strategy and execution as a single point of contact .

Posted 10/2/2026contractVancouver • CanadaJuniorMid-Level💰 CA$40 - CA$51 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in App Store Optimization (ASO) strategies and execution, leveraging AI-driven tools for metadata creation and competitor analysis. Proven ability to drive organic growth and manage high-volume storefront setups across multiple platforms in the mobile gaming industry.

Highest-signal resume keywords

ASO Strategy DevelopmentGrowth Marketing ExperienceAI-Specific ASO Tools ProficiencyData-Driven MindsetMobile Gaming Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

App Store OptimizationKeyword ResearchData AnalysisA/B TestingForecasting Models

Soft Skills

Project ManagementCollaborationCreative Ideation

Tools & Technologies

AppTweakGenerative AI ToolsIOSGoogle PlayEpicSteam

Industry Keywords

Mobile GamingOrganic GrowthStorefront ExecutionCompetitor AnalysisApp Store Algorithms

Tech Stack

Tools & technologies

iOSGo

About the role

Key responsibilities & impact

Unify ASO strategy and execution as a single point of contact
Drive organic growth for live service titles such as Marvel Contest of Champions and Shop Titans
Lead Go-To-Market strategy for upcoming new title launches
Develop the ASO roadmap, including 3–5 A/B tests per month per game
Develop semantic optimization strategies aligned with AI-driven platform changes
Use generative AI tools for metadata creation, localization, and competitor-review sentiment analysis
Lead end-to-end storefront execution across iOS, Google Play, Epic, and Steam
Collaborate with Creative Services on icons, screenshots, and feature graphics
Lead ASO requirements, soft-launch testing roadmaps, and post-launch optimization for new titles
Review store pages before submission and provide final sign-off for the PRM release gate
Monitor app-store trends, competitor strategies, algorithm changes, and visibility rankings
Advise on App Event Card best practices and support Product Marketing with copywriting, creative ideation, and project management
Coordinate with PMM, PRM, Creative Services, and BD as needed
Maintain the Platform Event Card Mastersheet and track performance metrics
Monitor ASO KPIs and provide weekly, monthly, and quarterly performance recaps
Conduct keyword research and competitor analysis
Partner with Data Science on forecasting models and business-impact evaluation
Track post-install engagement and retention signals
Share industry-trend updates and business-impact insights with stakeholders

Requirements

What you’ll need

2+ years in Growth Marketing and ASO within the mobile gaming industry
Deep knowledge of modern app store algorithms, including Apple's NLP intent matching and Google's AI-organized "Guided Search"
Proficiency in AI-specific ASO tools such as AppTweak and LLMs for workflow efficiency
Strong data-driven mindset with ability to build growth models and forecast install impact
Ability to manage high-volume storefront setups across iOS, Google Play, Epic, and Steam
Ability to track all changes meticulously

Benefits

Comp & perks

Diverse and inclusive workforce
Equal Employment Opportunity employer
Accommodations provided during the selection process as requested