Growth Marketing Manager – Contractor

Kabam

. Develop and deliver multi-channel acquisition and retargeting strategies across mobile and PC platforms, tailored to market and audience segmentation.

Posted 10/2/2026contractLos Angeles • California • United StatesMid-LevelSenior💰 $45 - $53 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel acquisition strategies, optimizing campaigns across various platforms, and applying advanced measurement frameworks like SKAN 4.0. Strong analytical skills are essential for interpreting data and driving actionable insights to enhance campaign performance.

Highest-signal resume keywords

Growth Marketing ExperienceMobile Measurement Partner ExpertiseSKAN 4.0 MeasurementA/B Testing DesignCreative Briefing Management

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationAttribution AnalysisData AnalysisASO Strategy DevelopmentCPI BenchmarkingROAS MeasurementLTV ProjectionsFunnel Performance AnalysisMulti-Channel Strategy DevelopmentAudience Segmentation

Soft Skills

Strong Communication SkillsAnalytical Mindset

Tools & Technologies

Meta AdsGoogle AdsTikTokDSPsAppsFlyerApp Store ConnectGoogle Play Console

Industry Keywords

Mobile GamingFree-to-Play AppsCampaign PerformanceCreative Asset ManagementMarket Trends

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Develop and deliver multi-channel acquisition and retargeting strategies across mobile and PC platforms, tailored to market and audience segmentation.
Independently execute and optimize campaigns across Meta Ads, Google Ads, TikTok, DSPs, and influencer channels within approved budgets.
Achieve target CPI, ROAS, and LTV benchmarks.
Apply AppsFlyer and SKAN 4.0 frameworks to test, measure, and scale iOS campaign performance.
Deliver attribution analysis, reporting tools, channel contribution reports, LTV projections, and funnel performance analysis.
Design and deliver A/B testing plans across channels, campaign variables, and audiences.
Develop and execute ASO strategies and testing plans across app storefronts.
Deliver creative strategy recommendations, prepare creative briefs, and manage creative asset pipelines.
Coordinate with internal creative resources and third-party vendors.
Align UA and creative deliverables with the product roadmap and live operations.
Provide ROI assessments, channel performance evaluations, and LTV validation analysis.
Maintain knowledge of industry trends, platform policy changes, and emerging growth technologies.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field.
3+ years of hands-on growth marketing/UA experience, with a proven track record in mobile gaming or free-to-play app environments.
Expertise working directly inside self-serve ad platforms (Meta, Google, TikTok, DSPs) and Mobile Measurement Partners (MMP, specifically AppsFlyer).
Deep understanding of SKAN 4.0 measurement is required.
Experience running ASO test plans using App Store Connect, Google Play Console, or third-party ASO tools.
Experience managing creative briefing/vendor workflows.
Strong data analysis skills; ability to design A/B tests, interpret complex funnel data, and extract actionable insights to optimize campaign spend.
Strong verbal and written communication skills with experience presenting campaign results and performance narratives to cross-functional stakeholders.
Strong analytical and data-driven mindset.