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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing outbound sales processes, including lead qualification, sequencing, and engagement strategies. Proficient in utilizing CRM systems and sales engagement tools to optimize sales performance and reporting.
Highest-signal resume keywords
Outbound Sales StrategyLead Qualification ProcessesSales Engagement ToolsCRM Systems ExperienceData Enrichment Processes
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Outbound Motion DesignLead Lifecycle ManagementReporting and DashboardsSales Conversion OptimizationAI and GenAI Workflows
Soft Skills
Interpersonal SkillsInitiativePositive Attitude Under PressureOrganizational SkillsCollaboration
Tools & Technologies
ZoomInfoOutreachAmpleMarketSalesforceMarketing Automation Platforms
Industry Keywords
Marketing OperationsGTM OperationsRevOpsEnterprise Sales SupportSales Pipeline Management
About the role
Key responsibilities & impact- Work with SDR teams and salespeople to design, run and improve a proper outbound motion: target lists, sequences, cadences, messaging and handoffs
- Own inbound lead qualification processes for the SDR teams, including routing, SLAs and follow-up
- Manage the prospect lifecycle end to end: lead and contact statuses, stages, conversion definitions and handoffs between Marketing, SDR and Sales
- Run enrichment processes and keep contact and account data clean
- Own and optimize the sales engagement and sequencing stack
- Build and maintain reporting and dashboards on outbound activity, conversion and pipeline contribution, and turn the findings into action
- Test, measure and refine: run experiments on sequences, segments and channels, and share what works
- Train and support SDRs and sellers on tools, processes and best practices
- Partner with Marketing, Sales, RevOps and Sales Leadership to keep processes and systems aligned
Requirements
What you’ll need- At least 3 years of experience in marketing operations, GTM operations or RevOps roles
- Hands-on experience with outbound work and a solid understanding of what makes an outbound motion succeed
- Experience with enrichment processes and tools such as ZoomInfo
- Experience with sequencing and sales engagement tools such as Outreach and AmpleMarket
- Strong interpersonal skills and the ability to work well with SDRs, salespeople and other teams
- A can-do approach: you take initiative, find a way to get things done and stay positive under pressure
- Ability to bring order, structure and follow-through in a fast-moving environment
- Experience with CRM systems such as Salesforce and marketing automation platforms
- Experience supporting enterprise or global sales teams
- Hands-on experience in AI, GenAI and GTM engineering, such as automating outbound and lead workflows
Benefits
Comp & perks- Hybrid, flexible work environment
- Extended private health (including mental) insurance
- Personal and professional development programs
- Occasional Cross company long weekends