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Brand Manager – Skin Care
Karo Healthcare. Own the growth strategy and annual brand plan for Emolium in Poland .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand management, including strategy development, integrated campaign execution, and budget management. Proficient in leveraging consumer insights and market trends to drive brand growth in the FMCG and personal care sectors.
Highest-signal resume keywords
Brand ManagementIntegrated Campaign ExecutionMarket AnalysisBudget ManagementFluent Polish and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyConsumer ResearchMarket Trends AnalysisSales Data AnalysisBusiness Case DevelopmentProject ManagementP&L ManagementCampaign PlanningCross-Functional CoordinationE-Commerce Marketing
Soft Skills
Strong CommunicationInfluencing SkillsCollaborative Working StyleProactive ApproachCreative Problem Solving
Industry Keywords
FMCGDermocosmeticsSkincareBeautyPersonal CareConsumer HealthcarePharmacy MarketingHCP MarketingDrugstoresMulti-Market Experience
About the role
Key responsibilities & impact- Own the growth strategy and annual brand plan for Emolium in Poland
- Translate strategic priorities into commercial and marketing actions
- Use consumer research, market trends, competitor activity and sales data to drive growth in sales, market share and brand equity
- Plan and deliver integrated campaigns across pharmacy, e-commerce, digital and HCP touchpoints
- Manage the A&P budget, forecasts and investment choices
- Develop business cases for innovation and portfolio projects
- Partner with Global Innovation on new products, reformulations, pack development and brand design
- Coordinate cross-functional delivery with Trade Marketing, Sales, Regulatory, Finance, Insights, Media and medical representatives
- Work with Polish and international teams and external agencies
Requirements
What you’ll need- Fluent Polish and professionally fluent English
- Substantial end-to-end brand-management experience, including brand strategy and hands-on execution
- Relevant experience from FMCG, dermocosmetics, skincare, beauty, personal care, consumer healthcare or another fast-moving consumer environment
- Strong track record of building brands and delivering integrated campaigns based on consumer, market and performance insights
- Commercial and analytical strength, including experience managing marketing budgets and developing project business cases or P&Ls
- Confidence coordinating agencies and cross-functional stakeholders and taking clear ownership of delivery
- Experience with pharmacy, e-commerce, HCP marketing, drugstores or multi-market work is an advantage
- Proactive, pragmatic and creative approach, with pace and learning agility to succeed in a changing environment
- Strong communication and influencing skills, paired with a collaborative and culturally aware working style
Benefits
Comp & perks- Opportunity to create, grow, and encourage
- Competitive salary pack
- Growth opportunities to meet personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects with a direct, visible impact on customers and the industry
- Very positive work environment in an international, motivated team
- Start-up spirit within a large international organization with strong values
- Diverse & Inclusive environment