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Global Portfolio and Brand Lead – Intimate Health
Karo Healthcare. Develop and deliver the 3–5 year Intimate Health category strategy, defining portfolio priorities, growth opportunities and long-term direction.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing category strategies, brand positioning, and innovation pipelines to drive commercial growth in the Intimate Health sector. Proficient in leveraging consumer insights and market trends to inform strategic decisions and enhance portfolio performance.
Highest-signal resume keywords
Category ManagementBrand ManagementCommercial Strategy DevelopmentCross-Functional Project ManagementConsumer Insights Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Portfolio ManagementInnovation DevelopmentMarket AnalysisBudget ManagementStrategic Planning
Soft Skills
Excellent CommunicationStakeholder ManagementAnalytical ThinkingProblem-SolvingCollaborative Approach
Tools & Technologies
Microsoft Office
Industry Keywords
FMCGConsumer HealthcareOTCHealth & BeautyBrand Positioning
About the role
Key responsibilities & impact- Develop and deliver the 3–5 year Intimate Health category strategy, defining portfolio priorities, growth opportunities and long-term direction.
- Identify new market opportunities, consumer needs and category trends to optimise the portfolio and unlock sustainable, profitable growth.
- Build and prioritise a commercially focused innovation pipeline from consumer insight and concept development through to launch.
- Own the global Pevaryl brand strategy and 1–3 year growth plan.
- Strengthen brand positioning, communication and activation across key markets.
- Develop global brand assets, digital-first toolkits and activation guidelines for local teams.
- Use consumer, market, competitor and commercial data to identify opportunities, build business cases and inform investment decisions.
- Partner with Marketing, Insights, R&D, Regulatory, Supply Chain, Finance and local markets.
- Monitor category and brand performance, identify improvement opportunities and drive commercial results.
- Align cross-functional teams, challenge existing thinking and drive clear, commercially focused decisions.
Requirements
What you’ll need- 7+ years of experience in Category Management, Portfolio Management, Innovation or Brand Management, ideally within FMCG, Consumer Healthcare, OTC or Health & Beauty.
- Proven experience developing category or portfolio strategies and translating them into successful commercial growth plans.
- Strong brand-building expertise, including positioning, innovation, communication development and go-to-market activation.
- Commercially driven mindset, with experience in business cases, investment decisions, portfolio performance and budget management.
- Ability to translate consumer insights, market trends and competitive intelligence into actionable growth opportunities.
- Experience managing complex, cross-functional projects, ideally across multiple international markets.
- Strong analytical, strategic and problem-solving skills, with the ability to prioritise and deliver results.
- Excellent communication, presentation and stakeholder management skills, with the confidence to influence senior leaders.
- A degree in Business, Marketing, Innovation, Life Sciences or a related field.
- Proactive, collaborative and entrepreneurial approach, with the ability to balance strategic thinking with hands-on execution.
- Fluent English.
- Proficiency in Microsoft Office.
- Ability to thrive in a fast-moving environment, take ownership, challenge the status quo, think strategically, act decisively and bring people together to deliver results.
Benefits
Comp & perks- Opportunity to create, grow, and encourage.
- Competitive salary pack.
- Lots of growth opportunities to meet personal ambitions.
- Flexible schedule and life-work balance.
- Responsibility for exciting and challenging projects with a direct, visible impact on customers and the industry.
- Very positive work environment in a young, international, and motivated team.
- Start-up spirit while being part of a large international organisation with strong values.
- Diverse & Inclusive environment.