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Local Brand Manager
Karo Healthcare. Translate Nordic brand strategy into local commercial and shopper plans for the Finnish market.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand management and local activation strategies, with a strong focus on retail dynamics and shopper behavior. Proficient in analyzing market insights to drive commercial actions and enhance brand performance in the Finnish market.
Highest-signal resume keywords
Brand ManagementLocal ActivationRetail DynamicsAnalytical SkillsStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Activation PlanningMarket Insights AnalysisCommercial ExecutionCategory DevelopmentPerformance Tracking
Soft Skills
Presentation SkillsCommunication SkillsCollaborationEntrepreneurial Mindset
Tools & Technologies
Digital ChannelsE-POS MaterialsPOS Materials
Certifications & Qualifications
University Degree in MarketingUniversity Degree in BusinessUniversity Degree in Economics
Industry Keywords
OTC ProductsCosmeticsFinnish MarketShopper BehaviorKey Account Management
About the role
Key responsibilities & impact- Translate Nordic brand strategy into local commercial and shopper plans for the Finnish market.
- Develop and execute annual brand activation plans across retail, pharmacy, field, HCP and digital channels.
- Lead local launches, campaigns and in-market execution, ensuring strong implementation and measurable impact.
- Partner with Key Account Managers on sell-in, trade stories, customer activation and retailer execution.
- Collaborate with Category Managers to strengthen shopper relevance, category development and customer value.
- Provide local consumer, shopper and market insights to influence Nordic brand planning.
- Adapt media, digital, POS and E-POS materials to local market needs.
- Track brand performance, pricing, budgets and A&P spend.
- Coordinate cross-functional collaboration between Sales, Category, HCP, Field and Nordic Marketing.
- Own local execution while ensuring alignment with Nordic strategy and Finnish market opportunities.
Requirements
What you’ll need- University degree in Marketing, Business, Economics or a related field.
- At least 3 years of hands-on experience in a similar role within OTC and cosmetics.
- Proven experience in brand management, local activation and commercial execution.
- Strong understanding of retail, shopper behaviour, category development and customer dynamics.
- Strong analytical skills, with the ability to turn insights into clear commercial actions.
- Strong presentation, communication and stakeholder management skills.
- Comfortable working in a fast-paced, international environment with an entrepreneurial mindset.
- Fluent in Finnish and English.
- Experience with Rx products is considered a strong advantage.
Benefits
Comp & perks- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Pension Covered by ELO
- Up to €150 towards home-office equipment
- Very positive work environment in an international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
- Diverse & Inclusive environment