Senior Brand Manager

Karo Healthcare

. Partner with the Marketing Manager to shape E45's three-year strategy.

Posted 10/28/2026full-timeMaidenhead • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management and marketing strategy, with a strong focus on P&L management, integrated marketing campaigns, and consumer insights. Proven ability to collaborate across teams and drive brand growth in fast-paced environments.

Highest-signal resume keywords

Brand ManagementIntegrated Marketing CampaignsP&L ManagementConsumer InsightsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ActivationDigital MarketingE-CommerceMarket Performance AnalysisBudget ManagementProduct InnovationData AnalysisKPI TrackingROI MeasurementCampaign Performance Management

Soft Skills

Proactive ApproachStrong Communication SkillsCollaborationInfluencing SkillsResults-Driven Mindset

Tools & Technologies

Microsoft OfficeMarketing Automation ToolsAnalytics SoftwareE-Commerce Platforms

Industry Keywords

FMCGConsumer HealthcarePersonal CareBrand EquityMarket ShareAgile EnvironmentConsumer-First Mindset

About the role

Key responsibilities & impact

Partner with the Marketing Manager to shape E45's three-year strategy.
Own the annual UK & Ireland brand plan and translate growth objectives into execution.
Manage the brand P&L, track market performance and identify opportunities for profitable growth, market share and brand equity.
Collaborate with the Global Skincare Portfolio team to identify opportunities, develop propositions and deliver product launches.
Use consumer, shopper and category insights to understand evolving needs and shape brand priorities.
Develop and execute integrated brand campaigns across digital, retail, e-commerce and healthcare professional channels.
Work with sales, shopper marketing and e-commerce teams to strengthen distribution, visibility, customer engagement and conversion.
Partner with global and local marketing, finance, supply chain, medical and regulatory teams on launches and market execution.
Manage agency relationships, marketing budgets and campaign performance using KPIs and ROI.
Prioritise high-impact initiatives, navigate challenges and deliver results in an agile environment.

Requirements

What you’ll need

5+ years' experience in brand management or brand marketing, ideally within FMCG, consumer healthcare, personal care or another fast-moving consumer-focused environment.
Strong commercial acumen, with experience developing brand plans, managing budgets and driving brand growth through effective P&L management.
Experience delivering integrated marketing campaigns, brand activation and product innovation, with a strong understanding of digital marketing and e-commerce.
Consumer-first mindset, with the ability to turn market, shopper and category insights into actionable commercial opportunities.
Proactive, hands-on approach, with the confidence to take ownership, make decisions and deliver results in a fast-paced, changing environment.
Strong stakeholder management and communication skills, with the ability to influence and collaborate across local and international teams.
Analytical and results-driven, with the ability to translate data into clear recommendations and measurable business outcomes.
A degree in Marketing, Business or a related discipline (or equivalent experience).
Strong Microsoft Office skills.
Interest in developing AI capabilities.
Fluent in English.
Passion for learning, innovation and continuous development.
Alignment with the values: Challenge, Act, Connect and Care.

Benefits

Comp & perks

Opportunity to create, grow and encourage.
Competitive salary package.
Growth opportunities to support personal ambitions.
Flexible working schedule and a healthy work-life balance.
Responsibility for exciting and challenging projects with a direct, visible impact on customers and the industry.
Positive working environment within an international, collaborative and motivated team.
Entrepreneurial spirit of a start-up, backed by the opportunities and resources of a large international organisation with strong values.
Diverse & Inclusive environment.