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Social Commerce Lead, Shopify
Karo Healthcare. Lead the growth strategy for TikTok Shop and Shopify, initially focusing on Nutravita and scaling across Karo's wider brand portfolio and international markets.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving e-commerce growth through strategic management of TikTok Shop and Shopify, with a strong focus on revenue, profitability, and performance optimization. Proven ability to lead teams, collaborate across functions, and implement innovative processes to enhance digital commerce success.
Highest-signal resume keywords
E-Commerce Revenue ManagementTikTok Shop Growth StrategyShopify Webshop OptimizationPerformance Marketing CampaignsTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PPC ManagementSEOAEOCRMConversion OptimizationDigital Customer Journey AnalysisData-Driven Decision MakingCommercial Performance AccountabilityForecastingMerchandising
Soft Skills
Stakeholder ManagementCommunicationProject ManagementCollaborative ApproachChange Management
Tools & Technologies
TikTok AdvertisingMeta AdsShopifyDigital Commerce ToolsAnalytics Platforms
Industry Keywords
FMCGConsumer HealthcareHealth & BeautyNutritionConsumer-Focused Sectors
About the role
Key responsibilities & impact- Lead the growth strategy for TikTok Shop and Shopify, initially focusing on Nutravita and scaling across Karo's wider brand portfolio and international markets.
- Own channel P&L, revenue, profitability, ROAS, and monthly and annual commercial targets.
- Drive TikTok Shop growth through creator and influencer outreach, content-led selling, campaign execution, and performance optimisation.
- Oversee end-to-end Shopify and D2C webshop performance, including trading, merchandising, customer experience, UX, conversion optimisation, and fulfilment.
- Collaborate on performance marketing campaigns across TikTok, Meta, PPC, SEO, and CRM.
- Partner with Supply Chain, Finance, Marketing, Creative, and Web Development teams on forecasting, inventory, campaigns, and commercial priorities.
- Oversee wider D2C marketplace activities and identify sustainable growth opportunities.
- Lead external agency relationships and ensure measurable results.
- Lead, coach, and empower a team of three.
- Introduce tools, processes, and innovative ways of working to accelerate digital commerce growth.
Requirements
What you’ll need- Demonstrable success scaling TikTok Shop sales and delivering sustained double-digit growth, ideally across multiple brands or international markets.
- Hands-on experience managing and optimising Shopify webshops, including trading, UX, conversion, web development and overall commercial performance.
- Proven accountability for e-commerce revenue, profitability, forecasting and performance against commercial targets.
- Strong understanding of PPC, Meta Ads, TikTok advertising, SEO, AEO and CRM, with experience delivering measurable campaign results.
- Deep understanding of consumer behaviour, digital customer journeys and converting engagement into profitable sales.
- Experience developing and empowering teams, with a collaborative, low-ego approach and willingness to roll up your sleeves.
- Track record of identifying opportunities, introducing new tools or processes and improving digital commerce performance.
- Strong stakeholder management, communication and project management skills, with experience driving change across multiple teams.
- Comfortable working in an entrepreneurial, agile environment where priorities evolve and delivering results matters.
- Experience in FMCG, consumer healthcare, health & beauty, nutrition or other consumer-focused sectors would be advantageous.
- International market exposure and additional European languages are a plus, but not essential.
Benefits
Comp & perks- Opportunity to create, grow and encourage new ideas in a business where your contribution matters.
- Competitive salary package alongside opportunities for professional development and career progression.
- Flexible working arrangements supporting a healthy work-life balance.
- Ownership of exciting, challenging projects with a direct and visible impact on our customers and the industry.
- A positive, collaborative and international working environment with ambitious, motivated colleagues.
- The entrepreneurial spirit and agility of a start-up, backed by the scale, resources and opportunities of an established international organisation.
- Diverse & Inclusive environment.