Service Line Marketer

Kaufman Rossin

. Own and execute the go-to-market strategy for Risk Advisory, aligning marketing and business development efforts with practice priorities .

Posted 9/23/2026full-timeMiami • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies, integrated marketing campaigns, and sales enablement materials to drive pipeline growth and revenue in the Risk Advisory sector. Proficient in leveraging CRM and marketing automation tools to analyze performance metrics and support strategic messaging.

Highest-signal resume keywords

Go-To-Market StrategyIntegrated Marketing CampaignsSales Enablement MaterialsCRM and Marketing AutomationAnalytical Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B MarketingAccount-Based MarketingCampaign DevelopmentWriting and EditingKPI AnalysisProposal DevelopmentDigital MarketingSEOSEMPursuit Processes

Soft Skills

Interpersonal SkillsStakeholder ManagementProject ManagementCollaborationStrategic Mindset

Tools & Technologies

SalesforceHubSpotMarketoLinkedInEmail Marketing

Industry Keywords

Risk AdvisoryProfessional ServicesFinancial ServicesConsultingMarketing Automation

About the role

Key responsibilities & impact

Own and execute the go-to-market strategy for Risk Advisory, aligning marketing and business development efforts with practice priorities
Develop and refine positioning, differentiators, and ideal client profiles to support market growth and firm strategy
Lead integrated marketing campaigns, including webinars, thought leadership, account-based marketing, events, email nurture, and LinkedIn initiatives
Partner with subject matter experts to develop articles, whitepapers, case studies, client-ready materials, and other thought leadership content
Create sales enablement tools, including proposals, pitch decks, talk tracks, competitive insights, and pursuit materials
Support pipeline growth by building target account lists, monitoring funnel activity, and facilitating regular pipeline and account reviews
Partner with Marketing, Business Development, and practice leadership to leverage shared resources and ensure alignment across initiatives
Oversee event strategy and execution, including sponsorships, partnerships, and post-event follow-up to maximize ROI
Track, analyze, and report on key performance metrics, ensuring CRM accuracy and delivering actionable insights to leadership
Serve as the day-to-day marketing and business development lead for the Risk Advisory Services practice
Work within the Marketing Center of Excellence, with a dotted line to the Risk Advisory Practice Leader
Collaborate with leadership, professionals, Business Development, and Marketing team members across content, digital, PR, operations, and events

Requirements

What you’ll need

3+ years of experience in B2B marketing or business development, ideally within accounting, consulting, financial services, or a professional services environment
Experience with go-to-market strategy, campaign development, and account-based marketing
Strong writing and editing skills, with the ability to translate complex subject matter into clear, compelling client-facing content
Experience developing sales enablement materials and supporting proposal or pursuit processes
Exposure to CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo
Familiarity with digital marketing channels, including SEO, AEO, GEO, SEM, paid social, and LinkedIn
Strong analytical skills with an understanding of KPIs, pipeline metrics, and campaign performance
Ability to manage multiple priorities, projects, and stakeholders in a fast-paced environment
Excellent interpersonal and stakeholder management skills, with the ability to influence and collaborate effectively with senior team members
Familiarity with the industry or practice ecosystem most closely connected to Risk Advisory
Experience building and executing integrated marketing campaigns that directly contribute to pipeline growth and revenue
Demonstrated ability to support strategic messaging and thought leadership development
Experience leading cross-functional initiatives and navigating complex stakeholder environments
A proactive, strategic mindset with the confidence to challenge ideas, prioritize effectively, and offer solutions

Benefits

Comp & perks

Equal-opportunity employer
Culture reflecting the diversity of the firm and clients
Encouragement of understanding, acceptance, and celebration among all people
Inclusive consideration of lifestyle, education, experience, race, ethnicity, age, religion, physical ability, sexual orientation, and gender identity