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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated brand marketing, with a strong focus on multi-channel campaign execution, media planning, and performance analysis. Proven ability to collaborate effectively across teams and manage projects while adapting global strategies for local markets.
Highest-signal resume keywords
Integrated Brand MarketingMulti-Channel Campaign ExecutionMedia PlanningCampaign Performance AnalysisCollaboration Across Teams
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand MarketingMedia PlanningCampaign Performance TrackingData AnalysisCreative Briefing
Soft Skills
Strong Communication SkillsOrganizational SkillsCollaborative Working StylePresentation Skills
Tools & Technologies
Brand Health Measurement ToolsCreative Testing PlatformsSocial Media Management ToolsContent Planning Tools
Certifications & Qualifications
Degree in MarketingDegree in CommunicationsDegree in Advertising
Industry Keywords
Travel IndustryConsumer BehaviorCultural TrendsInfluencer ProgramsSponsorship Management
About the role
Key responsibilities & impact- Contribute to integrated brand marketing campaigns across paid, owned, and earned channels in the North American market
- Support creative briefing with in-house creative teams and external agency partners
- Assist with media planning and coordination across television, out-of-home, digital video, and social media
- Adapt global brand platforms and messaging for the US market
- Track and report campaign performance and translate data into actionable recommendations
- Monitor cultural trends and current events for timely brand participation across press and social channels
- Collaborate with PR, Performance Marketing, Product, and Commercial teams
- Support brand health measurement, research partner coordination, and creative testing
- Contribute to management of brand partnerships, sponsorships, and influencer and creator programs
- Manage project timelines and coordinate teams and external partners to keep campaigns on track and on budget
Requirements
What you’ll need- 7+ years of experience in brand marketing, integrated marketing, or a closely related field; equivalent experience, training, or transferable skills are also considered
- Track record contributing to development and execution of multi-channel marketing campaigns from briefing through launch and measurement
- Familiarity with media planning across traditional and digital channels, including television, out-of-home, digital video, and paid social
- Strong written and verbal communication skills
- Ability to present ideas clearly to a range of audiences
- Comfort working with campaign performance data and translating metrics into actionable insights
- Collaborative working style and ability to build productive relationships across internal teams and external partners
- Strong organizational skills and ability to manage multiple projects simultaneously
- Genuine curiosity about culture, consumer behavior, and the travel industry
- Degree in marketing, communications, advertising, or a related field, or equivalent professional experience
- Must be able to work from the required Norwalk office at least 3 days per week
- Must not require US visa sponsorship; KAYAK cannot offer work sponsorship, including OPT
- Plus, but not required: brand health measurement tools or creative testing platforms
- Plus, but not required: social media management or content planning tools
- Plus, but not required: experience working with or managing creative agencies
- Plus, but not required: interest in or experience within the travel or technology industry
Benefits
Comp & perks- Work from (almost) anywhere for up to 20 days per year
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year
- No meeting Fridays
- Paid parental leave
- Generous paid vacation and time off for your birthday
- Paid volunteer time
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Free lunch 2 days per week
- Health benefits
- Flexible spending account
- Retirement benefits
- Life insurance
- Paid time off, including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays
- Parental leave benefits
- Annual bonus
- Recurring RSU grants