Senior Manager, Brand Marketing

KAYAK

. Contribute to the development and execution of integrated brand marketing campaigns across paid, owned, and earned channels in the North American market .

Posted 11/12/2026full-timeMiami • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated brand marketing campaigns across multiple channels, with a strong focus on media planning, performance tracking, and collaboration with cross-functional teams. Possesses a solid understanding of consumer behavior and cultural trends to drive impactful marketing strategies.

Highest-signal resume keywords

Integrated Brand MarketingMedia PlanningCampaign Performance TrackingCross-Functional CollaborationStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingMulti-Channel Campaign DevelopmentDigital MarketingData AnalysisProject ManagementCreative BriefingPerformance MarketingResearch CoordinationInfluencer ProgramsSponsorship Management

Soft Skills

Organizational SkillsRelationship BuildingCuriosity About CulturePresentation SkillsAdaptability

Certifications & Qualifications

Degree in MarketingDegree in CommunicationsDegree in Advertising

Industry Keywords

North American MarketPaid MediaOwned MediaEarned MediaTelevisionOut-of-HomeDigital VideoSocial MediaBrand PartnershipsConsumer Behavior

About the role

Key responsibilities & impact

Contribute to the development and execution of integrated brand marketing campaigns across paid, owned, and earned channels in the North American market
Support creative briefing processes with in-house creative teams and external agency partners
Assist with media planning and coordination across television, out-of-home, digital video, and social media
Adapt global brand platforms and messaging for the US market
Track and report campaign performance and translate data and metrics into actionable recommendations
Monitor cultural trends and current events for timely brand opportunities across press and social channels
Collaborate with PR, Performance Marketing, Product, and Commercial teams
Support brand health measurement, research partner coordination, and creative testing initiatives
Contribute to management of brand partnerships, sponsorships, and influencer and creator programs
Manage project timelines and coordinate internal teams and external partners to keep campaigns on track and on budget

Requirements

What you’ll need

5 or more years of experience in brand marketing, integrated marketing, or a closely related field
Agency-side and brand-side experience are both welcome
Equivalent experience, training, or transferable skills are also considered
Track record of contributing to the development and execution of multi-channel marketing campaigns, from briefing through launch and measurement
Familiarity with media planning across traditional and digital channels, including television, out-of-home, digital video, and paid social
Strong written and verbal communication skills
Ability to present ideas clearly to a range of audiences
Comfort working with campaign performance data and translating metrics into clear, actionable insights
Ability to build productive relationships across internal teams and with external partners
Strong organizational skills and ability to manage multiple projects simultaneously in a fast-moving environment
Genuine curiosity about culture, consumer behavior, and the travel industry
A degree in marketing, communications, advertising, or a related field — or equivalent professional experience
Ability to work from the required office at least 3 days per week
Must be able to work in the United States without visa sponsorship, including OPT

Benefits

Comp & perks

Work from (almost) anywhere for up to 20 days per year
Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
Company-wide week off a year
No meeting Fridays
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Free lunch 2 days per week