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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated brand marketing, with a strong focus on multi-channel campaign execution, performance measurement, and collaboration across diverse teams. Proficient in adapting global brand messaging for local markets and translating data insights into actionable strategies.
Highest-signal resume keywords
Integrated Brand MarketingMulti-Channel Campaign ExecutionMedia PlanningCampaign Performance AnalysisCollaboration Across Teams
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand MarketingMedia PlanningCampaign Performance AnalysisCreative BriefingProject Management
Soft Skills
Strong Communication SkillsCollaborative Working StyleOrganizational SkillsCuriosity About Consumer Behavior
Tools & Technologies
Brand Health Measurement ToolsCreative Testing PlatformsSocial Media Management ToolsContent Planning Tools
Certifications & Qualifications
Degree in MarketingDegree in CommunicationsDegree in Advertising
Industry Keywords
Travel IndustryTechnology IndustryCultural TrendsConsumer BehaviorInfluencer Programs
About the role
Key responsibilities & impact- Contribute to integrated brand marketing campaigns across paid, owned, and earned channels in North America
- Support creative briefing processes with in-house creative teams and external agency partners
- Assist with media planning and coordination across television, out-of-home, digital video, and social media
- Adapt global brand platforms and messaging for the US market
- Track and report campaign performance and translate data into actionable recommendations
- Monitor cultural trends and current events for timely brand participation across press and social channels
- Collaborate with PR, Performance Marketing, Product, and Commercial teams
- Support brand health measurement and creative testing initiatives
- Contribute to brand partnerships, sponsorships, and influencer and creator programs
- Manage project timelines and coordinate internal teams and external partners to keep campaigns on track and on budget
Requirements
What you’ll need- 5 or more years of experience in brand marketing, integrated marketing, or a closely related field
- Agency-side and brand-side experience are welcome
- Equivalent experience, training, or transferable skills are considered
- Track record contributing to multi-channel marketing campaigns from briefing through launch and measurement
- Familiarity with media planning across traditional and digital channels, including television, out-of-home, digital video, and paid social
- Strong written and verbal communication skills
- Ability to present ideas clearly to a range of audiences
- Comfort working with campaign performance data and translating metrics into actionable insights
- Collaborative working style and ability to build productive relationships across internal teams and external partners
- Strong organizational skills and ability to manage multiple projects in a fast-moving environment
- Genuine curiosity about culture, consumer behavior, and the travel industry
- Degree in marketing, communications, advertising, or a related field, or equivalent professional experience
- No US visa sponsorship, including OPT, is available
- Ability to work from the required Cambridge office at least 3 days per week
- Experience with brand health measurement tools or creative testing platforms is a plus, but not required
- Familiarity with social media management or content planning tools is a plus, but not required
- Experience working with or managing creative agencies is a plus, but not required
- Interest in or experience within the travel or technology industry is a plus, but not required
Benefits
Comp & perks- Work from (almost) anywhere for up to 20 days per year
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year
- No meeting Fridays
- Paid parental leave
- Generous paid vacation and time off for your birthday
- Paid volunteer time
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Free lunch 2 days per week
- Health benefits
- Flexible spending account
- Retirement benefits
- Life insurance
- Paid time off, including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays
- Parental leave benefits
- Annual bonus
- Recurring RSU grants