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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing, including campaign planning, execution, and analysis, with a strong focus on SEO and affiliate marketing strategies. Proficient in utilizing analytical tools to optimize marketing efforts and improve operational efficiency.
Highest-signal resume keywords
Performance MarketingSEO ExpertiseAnalytical SkillsAffiliate Marketing ManagementCampaign Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign PlanningBudget MonitoringKeyword ResearchData AnalysisContent Optimization
Soft Skills
Organizational SkillsCollaborationTeam Player
Tools & Technologies
GA4Search ConsoleExcelGTMShopifyGoogle Merchant Centre
Industry Keywords
Performance MarketingGrowth MarketingAffiliate ProgrammeD2C BrandCreative Testing
About the role
Key responsibilities & impact- Act as the day-to-day contact for the performance marketing agency partner across SEA and paid social media platforms
- Support campaign planning, setup and launch processes
- Monitor campaign performance, budget pacing and delivery
- Coordinate campaign assets, landing pages, tracking implementation and campaign setup requirements
- Support testing initiatives across creative, audience and campaign strategies
- Maintain accurate tracking, feeds and measurement frameworks
- Support day-to-day management and performance tracking of the creator affiliate programme
- Monitor affiliate traffic, sales, conversion rates and top-performing creators
- Partner with PR and Influencer Marketing teams to maximise creator activation impact
- Support SEO, GEO and AEO initiatives
- Coordinate technical SEO recommendations and website improvements
- Conduct keyword research, competitor analysis and search trend monitoring
- Use SEO and AI discovery tools to monitor performance and improve visibility across Google and LLMs
- Support content optimisation and creation for search rankings and AI discoverability
- Coordinate product launches and growth initiatives across marketing channels
- Manage sampling initiatives, including setup, tracking, reporting and performance analysis
- Maintain reporting dashboards, campaign documentation and performance recaps
- Improve processes, reporting and operational efficiency across growth marketing activities
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business or a related field
- 2 to 4 years of experience in performance, growth or affiliate marketing, ideally within a beauty, fragrance or premium D2C brand
- Solid hands-on experience in SMA and SEA
- Experience running a creator or affiliate programme
- Good understanding of SEO and of how AI search is changing product discovery
- Strong analytical skills, with experience in GA4, Search Console and Excel
- Familiarity with GTM, Shopify and Google Merchant Centre
- Strong organisational skills, with the ability to manage multiple campaigns, partners and deadlines at once
- A collaborative team player who works well across departments
Benefits
Comp & perks- Premium Medical/Dental/Vision coverage
- Find your Magic Days
- Volunteer Day
- Birthday Leave
- Egg Freezing Benefits
- Employee discounts on all Kayali products
- Quarterly product gifting