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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing PR and influencer strategies within the beauty and fragrance industry, leveraging strong analytical skills to track campaign performance and enhance ROI. Proficient in building relationships with media contacts and managing influencer partnerships to drive brand awareness and engagement.
Highest-signal resume keywords
Influencer MarketingPublic RelationsCampaign TrackingAnalytical SkillsRelationship Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ReportingMarket Trend AnalysisPress Material DevelopmentEvent CoordinationProject Management
Soft Skills
Interpersonal SkillsOrganizational SkillsCreative Problem Solving
Tools & Technologies
Brand WatchTribe DynamicsCisionMicrosoft ExcelMicrosoft PowerPoint
Industry Keywords
Beauty IndustryFragrance IndustryEarned Media ValueInfluencer DatabaseMedia Coverage
About the role
Key responsibilities & impact- Assist in developing and implementing global PR and influencer strategies aligned with KAYALI’s marketing calendar and brand objectives
- Contribute to achieving global Earned Media Value across influencer and media channels
- Monitor market trends and competitor activity in the beauty and fragrance industry
- Support the growth and maintenance of KAYALI’s influencer database, identifying new talent and nurturing creator relationships
- Execute influencer campaigns and partnerships driving awareness, engagement, and conversion
- Track and analyze influencer performance to improve campaign ROI
- Build and maintain relationships with key beauty and lifestyle media contacts
- Develop press materials including product information, press releases, and brand storytelling content
- Coordinate media coverage, including features, interviews, and brand stories
- Organize and execute online and in-person PR and influencer events
- Collaborate with internal teams, global teams, regional market teams, freelancers, suppliers, and external partners
- Use analytic tools to monitor and report campaign performance
- Prepare campaign reports with insights and recommendations
- Support influencer and VIP gifting and influencer outreach
- Work with product development and suppliers to develop PR-package merchandise
- Support inquiries and requests received through the inbox
Requirements
What you’ll need- Bachelor’s degree in Public Relations, Marketing, Communications, or a related field
- 3–5 years of experience in PR or influencer marketing, ideally within the beauty or fragrance industry
- Strong interpersonal and relationship-building skills
- Analytical mindset with experience in campaign tracking and reporting
- Passion for the beauty and fragrance industry, with a good understanding of key trends and voices
- Experience with influencer marketing and PR tools (e.g., Brand Watch, Tribe Dynamics, Cision)
- Strong organizational skills with the ability to manage multiple projects at once
- Proficient in Microsoft Office, especially Excel and PowerPoint
- Creative and proactive approach to problem solving and ideation
Benefits
Comp & perks- Premium Medical/Dental/Vision coverage
- Find your Magic Days
- Volunteer Day
- Birthday Leave
- Egg Freezing Benefits
- Employee discounts on all Kayali products
- Quarterly product gifting