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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation and lifecycle marketing, with a strong command of HubSpot and experience in B2B acquisition campaigns. Capable of analyzing data to drive campaign effectiveness and optimize workflows for measurable growth.
Highest-signal resume keywords
Demand GenerationHubSpot ProficiencyB2B Acquisition CampaignsData AnalysisLead Lifecycle Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationLifecycle MarketingCampaign TrackingLead ScoringEmail Campaign OptimizationSegmentationWorkflow AutomationFunnel MetricsReportingConversion Optimization
Soft Skills
AnalyticalDetail-OrientedIndependent WorkCommunication SkillsProblem-Solving
Tools & Technologies
HubSpotLinkedIn AdsGoogle AdsMarTech ToolsCRM Systems
Industry Keywords
B2B GrowthAdTechABMProgrammatic AdvertisingDSPsMobile EcosystemCTV Ecosystem
About the role
Key responsibilities & impact- Build a repeatable demand-generation and lifecycle engine for Kayzen
- Own the operational foundations that turn campaigns, contacts and customer signals into measurable growth
- Plan and run targeted B2B acquisition campaigns across relevant paid channels
- Test audiences, messages and conversion paths to generate qualified leads
- Own the MQL engine, including lead capture, segmentation, scoring, routing and nurture journeys in partnership with Sales
- Build and optimize email campaigns, newsletters and lifecycle communications
- Configure, connect and continuously improve HubSpot, forms, campaign tracking and supporting MarTech tools
- Automate repeatable workflows and reduce manual effort
- Develop reporting and dashboards for funnel performance, campaign effectiveness, lead quality and lifecycle engagement
- Turn insights into practical improvements
- Collaborate with the Marketing Lead and Sales team on ABM, target-account activation and follow-up workflows
- Design and run experiments across landing pages, conversion journeys, paid channels and, where relevant, SEO/AEO
- Maintain clean CRM data, audience lists and attribution processes
- Troubleshoot workflow or integration issues
- Partner with Product Marketing and Events & Community to activate launches, content, event leads and partner campaigns through coordinated growth and nurture programs
Requirements
What you’ll need- At least 2 years of proven hands-on experience in demand generation, B2B growth, lifecycle/CRM or marketing operations, ideally in AdTech
- Strong practical command of HubSpot or a comparable marketing automation/CRM platform, including segmentation, workflows, email programs and reporting
- Experience planning and optimizing B2B paid acquisition campaigns
- Experience with LinkedIn and Google Ads is a must
- GEO experience is a big plus
- Ability to read and leverage data for creating stories that make Kayzen stand out
- Analytical and detail-oriented; comfortable working with data, funnel metrics, campaign tracking, lead quality and performance dashboards
- Enjoyment of connecting tools, fixing processes and building robust automated workflows; able to work independently from setup through optimization
- Working knowledge of lead lifecycle management, MQL handoffs and collaboration with Sales teams; ABM exposure is a plus
- Clear and fluent English communication skills
- Familiarity with programmatic advertising, DSPs or the mobile/CTV ecosystem is a plus
- Willingness to learn Kayzen’s market is essential
- Comfortable prioritizing competing requests and owning outcomes in a fast-paced, remote-first, international team
Benefits
Comp & perks- Exceptional career growth and learning opportunity
- A unique opportunity to be part of an experienced team of industry experts and entrepreneurs reshaping the AdTech space
- Direct, day-to-day work experience with the leadership team
- A fun, driven, and multinational team located across Europe, India, Argentina and soon the US
- A flexible work-from-home arrangement
- A 500-dollar home-office setup budget
- A 1000-dollar annual learning and development budget