FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Brand Manager
Kepak Group. Lead the strategic direction of the sandwich category across retail, convenience, foodservice, travel, workplace and emerging channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing category growth strategies, leveraging consumer insights to drive innovation and commercial performance. Proven ability to lead brand positioning, go-to-market strategies, and deliver measurable commercial growth in the FMCG sector.
Highest-signal resume keywords
Brand StrategyConsumer InsightInnovation DevelopmentCommercial MarketingProduct Launch
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category Growth StrategiesMarket AnalysisBusiness Case DevelopmentProposition DevelopmentCommercial Performance MaximizationTrend IdentificationCustomer Proposition BuildingNPD CollaborationData AnalysisRevenue Management
Soft Skills
Commercial ConfidenceAnalytical ThinkingCommunication SkillsCollaborationProblem Solving
Industry Keywords
FMCGBrand ManagementMarket OpportunitiesPrivate-LabelConsumer BehaviorsGo-To-Market StrategiesInnovation PipelinesTendersPitchesRange Reviews
About the role
Key responsibilities & impact- Lead the strategic direction of the sandwich category across retail, convenience, foodservice, travel, workplace and emerging channels
- Develop and execute category growth strategies
- Identify trends, consumer behaviours and market opportunities
- Build customer propositions and sell-in stories
- Shape innovation pipelines with NPD and Category teams
- Identify new routes to market and maximise commercial performance
- Create long-term growth plans
- Identify private-label whitespace opportunities and emerging customer needs
- Develop insight-led propositions for existing and prospective customers
- Support tenders, pitches and range reviews
- Develop customer-led innovation opportunities
- Develop new brand concepts from idea through launch
- Build business cases and commercial recommendations
- Lead proposition development, positioning and go-to-market strategies
- Test, validate and refine concepts using consumer insight
- Report to the Consumer Foods Marketing Controller
Requirements
What you’ll need- 3+ years experience in a Brand Manager, Innovation, Commercial Marketing or equivalent role within FMCG
- Demonstrable track record of delivering measurable commercial growth
- Good understanding of brand strategy, positioning, consumer insight, innovation and activation
- Commercially confident and comfortable working with revenue, volume, margin, pricing, distribution and business cases
- Experience developing and launching new products or propositions
- Good analytical skills with the ability to turn complex market and performance information into clear actions
Benefits
Comp & perks- Company Pension
- Further Education support
- Bike to Work Scheme
- Long Service Awards
- GroceryAid Employee Assistance Program, including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for colleagues and their families
- Corporate gym membership at Ribby Hall Village
- BUPA Cash plan free of charge