Senior Director, Global Campaigns – Experiences

Keune Haircosmetics | B Corp

. Translate brand, consumer and business priorities into global campaign strategies and creative briefs .

Posted 11/4/2026full-timeRemote • New York • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing global 360 marketing campaigns, integrating brand strategies with cultural insights and partnerships. Proven ability to lead cross-functional teams and manage complex projects in fast-paced environments.

Highest-signal resume keywords

Global Campaign DevelopmentIntegrated Marketing StrategiesPartnership ManagementCultural ActivationAgency Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand MarketingIntegrated CampaignsExperiential MarketingGo-To-Market PlanningCultural Strategy TranslationCampaign ExecutionMarket Toolkit DevelopmentConsumer InsightsRetail Marketing AlignmentEvent Management

Soft Skills

Creative JudgmentCross-Functional CollaborationLeadershipNegotiationCommunication

Industry Keywords

360 CampaignsCultural MomentsBrand ActivationsRetail PartnershipsDigital MarketingSocial Media StrategyCreator CollaborationsExperiential ChannelsMarket GuidanceConsumer Engagement

About the role

Key responsibilities & impact

Translate brand, consumer and business priorities into global campaign strategies and creative briefs
Develop integrated 360 campaign platforms across paid, earned, owned, social, creator, retail, pro, digital and experiential channels
Own campaign-level go-to-market plans, timelines, toolkits and market guidance
Drive day-to-day campaign development and programming across internal teams, agencies and markets
Ensure global consistency while enabling locally relevant execution
Oversee global retail and support global pro marketing, ensuring retailer and distributor plans align with global campaign strategy and go-to-market
Translate K18’s cultural strategy into partnerships, collaborations and brand activations
Identify and execute against emerging cultural moments, communities and collaborators
Develop and manage the cultural activation calendar
Lead partnerships from opportunity identification through concept, negotiation, launch and amplification
Develop and deliver high-impact launches, experiences, pop-ups, stunts and major brand tentpoles
Drive U.S. experiential execution while creating frameworks that can scale globally
Extend campaigns into merchandise, gifting and other physical expressions of the K18 brand
Partner across PR, Social, Creator, Retail, Creative and International to maximize impact
Champion K18’s global marketing creative and cultural ambition
Serve as day-to-day senior campaign lead across internal teams and agency partners
Connect cross-functional teams around one campaign plan
Establish and track milestones, deliverables and accountability from brief through execution
Within 12 months, deliver breakthrough global campaigns, cohesive 360 GTM plans, partnership and activation pipelines, scalable toolkits, and seamless orchestration across teams and agencies

Requirements

What you’ll need

Must be based in NYC
12+ years of experience across brand marketing, integrated campaigns, partnerships and experiential
Proven track record developing and delivering breakthrough global 360 campaigns
Strong creative and cultural judgment with the ability to translate strategy into compelling consumer ideas
Deep understanding of culture, creators, partnerships and experiential marketing
Experience developing global GTM plans and scalable market toolkits
Strong agency leadership and cross-functional orchestration skills
Comfortable operating in a fast-moving global organization and driving complex work through execution