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Senior Manager, Marketing – Corporate Communications
Kiefer Sage. Develop, implement, track, and optimize digital marketing and corporate communications for company brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing, social media strategies, and B2B marketing, with a strong focus on data-driven decision-making and collaboration across teams. Proficient in managing campaigns, optimizing content, and enhancing brand reputation through effective communication.
Highest-signal resume keywords
Digital Marketing ExpertiseB2B Marketing ExperienceSocial Media Strategy DevelopmentStrong Analytical SkillsCollaboration Across Teams
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSocial Media MarketingEmail MarketingSEOContent OptimizationData-Driven Decision-MakingCampaign ManagementECommerce MarketingAffiliate MarketingAdobe Suite Proficiency
Soft Skills
Strong Collaboration SkillsExcellent Written CommunicationCreative ThinkingAttention to DetailVerbal Communication Skills
Certifications & Qualifications
Bachelor’s Degree in CommunicationsBachelor’s Degree in MarketingBachelor’s Degree in Humanities
Industry Keywords
Corporate CommunicationsOnline Reputation ManagementOrganic AdvertisingPaid AdvertisingDigital MediaEmerging TechnologiesCross-Functional CollaborationBrand Events
About the role
Key responsibilities & impact- Develop, implement, track, and optimize digital marketing and corporate communications for company brands
- Develop and execute social media strategies to drive online traffic, customer acquisition, and reputation growth
- Coordinate with designers, content creators, and developers to ensure compelling and consistent messaging
- Stay current with digital marketing trends and emerging technologies
- Manage and collaborate on organic and paid advertising campaigns for maximum ROI
- Execute email marketing campaigns
- Collaborate on SEO/GEO efforts and content optimization
- Monitor and manage corporate and brand online reputation and social media presence
- Manage earned media planning and pitches
- Support brand events and corporate communications as needed
- Apply digital media, AI, social media marketing, B2B marketing, and communications expertise to improve content and campaigns
- Collaborate with cross-functional teams to achieve business objectives
Requirements
What you’ll need- Bachelor’s degree in communications, marketing, the humanities or a related field (preferred)
- 6-10+ years of experience in digital, social media marketing and communications
- B2B marketing experience
- Familiarity with eCommerce and affiliate marketing
- Strong understanding of social media audiences, marketing strategies, channels, tools and Adobe suite
- Strong collaboration skills and the ability to work across various teams and departments
- Excellent written and verbal communication skills
- Experience managing agency relationships and marketing budget
- Strong analytical skills with a focus on data-driven decision-making
- Ability to manage multiple projects simultaneously with attention to detail
- Deep understanding of digital media, AI, social media marketing, B2B marketing and communications principles
- Proven ability to collaborate with cross-functional teams to achieve business objectives
- Strong writing skills and creative thinking
Benefits
Comp & perks- Medical, Dental, and Vision Insurance
- Life Insurance
- Short-Term and Long-Term Disability
- Free Virtual Urgent, Mental Health Care, and Primary Health Care
- 401(k) Retirement Plan
- Tuition Reimbursement
- Bonus Opportunities