Senior Product Marketing Manager

Kit (formerly ConvertKit)

. Define the buyer for established creators and develop messaging that wins them .

Posted 11/11/2026full-timeRemoteSenior💰 $166,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing with a focus on sales enablement, go-to-market strategy, and buyer segmentation. Proven ability to collaborate cross-functionally and drive measurable results in sales metrics and customer engagement.

Highest-signal resume keywords

B2B SaaS Product MarketingSales EnablementGo-To-Market StrategyBuyer SegmentationWin/Loss Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Deal Toolkit DevelopmentSales Metrics AnalysisEmail MarketingCRM ProficiencyProduct AnalyticsCompetitive DifferentiationObjection HandlingStorytellingSystems ThinkingAI-Powered Workflows

Soft Skills

Cross-Functional LeadershipStrong Writing SkillsCollaborationCustomer Research SkillsAdaptability

Tools & Technologies

Martech ToolsAnalytics PlatformsCRM SystemsSales ToolsContent Management Systems

Industry Keywords

Creator EconomySales-Assisted MotionProduct-Led MotionMid-Market AccountsHigh-Growth Companies

About the role

Key responsibilities & impact

Define the buyer for established creators and develop messaging that wins them
Build the go-to-market strategy to drive inbound pipeline for the sales team
Collaborate with sales leadership on target customers, deal tooling, enablement, and win/loss analysis
Partner with Account Executives and Solutions Consultants on demo narratives, discovery, technical proof, and migration proof
Work with Product on packaging, launches, and roadmap input
Collaborate with RevOps and analytics on account routing, attribution, and pricing decisions
Partner with Creator Success on case studies, references, and expansion plays
Work with demand generation, content, and events on campaigns for established creators
Learn Kit’s product, pricing, positioning, CRM, call recordings, and analytics
Shadow sales calls and interview established creators, including wins, losses, and churned accounts
Audit sales content and account-routing processes; establish baselines for win rate, sales cycle, deal size, and expansion revenue
Define ideal customer niches and buying personas
Ship a messaging framework tied to revenue per subscriber, deliverability, team workflows, and safe migration
Build the core deal toolkit, including narratives, discovery guide, pitch deck, business case, security and deliverability one-pagers, migration plan, and competitive battlecards
Execute GTM tactics to drive MQLs and new MRR attributed to the sales funnel
Own channel strategy and lead cross-functional execution
Run a quarterly win/loss program and share findings
Build a clear path for sales leads on the website
Ensure relevant launches support both self-serve and sales-assisted motions
Help Kit reach $100,000,000 ARR while protecting its self-serve engine

Requirements

What you’ll need

7+ years in B2B SaaS product marketing
At least 2 years supporting a sales team selling to mid-market and/or larger accounts
Experience adding a sales-led motion on top of a product-led motion at a high-growth company, with measurable before-and-after results
Experience building a deal toolkit and enablement program from little or nothing and tying it to win rate, deal size, or another sales metric
Experience running a win/loss or customer research program that changed how a team sold or built
Experience in email, martech, or the creator economy
Segmentation and buyer definition using firmographic and product usage data
Sales-assisted messaging, positioning, competitive differentiation, and objection handling
Sales enablement, including demo narratives, discovery guides, business cases, and battlecards
Strong writing, storytelling, CRM, product analytics, and pipeline-data skills
Customer, market, and competitor research skills
Systems thinking across go-to-market people, processes, data, and tools
Strong AI fluency and ability to build AI-powered workflows with human judgment and quality checks
Ability to lead cross-functionally without formal authority
Ability to work mostly on East Coast time, including occasional early mornings or late evenings depending on location

Benefits

Comp & perks

Profit Sharing
Kit equity
401k with a 5% match
Medical premiums covered up to $2,280 per month; dental and vision premiums fully covered; Aetna health insurance plans
$2,000 equipment allowance for the first two years, then $1,000 every following two years
Company-provided laptops
Individual learning + development budget ($3,500/year)
Creator meetup budget ($50/month)
Gender affirming benefits
Childcare benefit up to $3,000 annually through JOON
Twenty (20) days of paid time off during each year of employment
After-tax bonus of $1,000 for taking five consecutive fully unplugged vacation days
Ten (10) paid holidays a year
Two weeks of paid sick time each year, including mental health + well being days
Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
Up to six weeks of paid bereavement leave, medical leave, and disaster leave after six months of employment; two weeks of each paid leave in the first six months
Winter Break Closure
Four-week, paid sabbatical after five years
In-person or virtual team retreats twice a year
100% remote work