Brand & Community Lead, DTC Pet Brand

KittySpout

. Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct .

Posted 11/3/2026full-timeRemote • Canada, United Kingdom, IrelandSenior💰 $85,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management, communications, and marketing, with a strong focus on building awareness through events, partnerships, and PR campaigns. Proven ability to manage budgets, report on brand health, and create impactful brand moments that resonate with a North American audience.

Highest-signal resume keywords

Brand ManagementEvent PlanningPublic RelationsPartnership DevelopmentBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningCampaign PlanningImpact MeasurementContent CreationSOP WritingBrand AuditingCommunity BuildingCause MarketingMedia PitchingEvent Execution

Soft Skills

Strong CommunicationCreative StorytellingCollaborationAttention to DetailCultural Fit

Industry Keywords

Consumer BrandNonprofit PartnershipsPet IndustryNorth American AudienceBrand Health Reporting

About the role

Key responsibilities & impact

Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct
Design and run a giving-back program with shelter and rescue partners and track its impact
Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social and creators, and press
Run pop-ups, events, sponsorships and stunts, each with its own budget and goal
Win earned media by pitching brand moments, cause campaigns and launches directly or through a managed PR agency
Build a super-fan community and turn customer reviews, photos and stories into brand content
Report brand health monthly and own the brand budget
Own brand foundations, guidelines and asset libraries for both brands
Review new pages, packaging, emails and key ads before launch and conduct quarterly brand audits
Choose anchor causes with the CEO, manage national and local shelter and rescue partners, run adoption events and donation drives, and report impact
Run activations such as National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday and an owned brand moment
Hand brand-moment stories and assets to growth and creator teams
Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit, and track mentions
Create surprise-and-delight moments for the super-fan community and ensure the website represents the brand
Report brand health monthly, manage the brand budget, set monthly Rocks with the CEO, and write SOPs

Requirements

What you’ll need

Fully remote, full-time, based in Canada, the United Kingdom or Ireland
Fluent in English
7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered
Experience building awareness and goodwill for a consumer brand through causes, events and PR
Experience planning and shipping brand moments end to end, on time and on budget, across many partners
Experience running nonprofit or shelter partnerships that were real, measured and credible
Ability to turn a moment into a story that press and customers repeat, with demonstrated press wins
Experience running campaigns for a North American audience
Ability to run events and partners remotely through agencies, partners and local contractors
Sharp eye for on-brand work and consistency across every touchpoint
Ability to tie brand work to measurable results such as branded search, word of mouth and press
No issue working overtime or on weekends if needed
Passionate about the work
Excellent cultural fit according to the company's values
Excited to help scale the company and work closely with the founder
Pet industry experience is a bonus

Benefits

Comp & perks

Bonus of 10–20% of base
Fully remote work arrangement